• Skip to main content
  • Skip to main navigation
Baylor University
Hankamer School of Business
  • About
    • Facts and Statistics
    • Mission and Values
    • School History
    • Office of the Dean
    • Advisory Board
    • Organizational Chart
    • Christian Leadership and Ethics
    • Robbins Institute
    • Technology Center and Facilities
    • Attendance Policy
    • Maps and Directions
    • Contact Information
  • Undergraduate
    • Current and Prospective Students
    • Accounting and Business Law
    • Baylor Business Fellows
    • Business Scholars
    • Economics
    • Entrepreneurship and Corporate Innovation
    • Finance
    • Information Systems and Business Analytics
    • Management
    • Marketing
  • Graduate
    • MBA
    • Master of Accountancy & Master of Taxation
    • Master of Science in Business Analytics
    • Master of Science in Economics
    • Master of Science in Information Systems
    • PhD in Entrepreneurship
    • PhD in Health Services Research
    • PhD in Information Systems
    • Army-Baylor Program
    • Graduate Certificates
    • Admissions
  • Global Business
    • Study-Abroad Opportunities
    • Other Global Opportunities
    • Certificate in Global Business
    • Student Resources
    • Events
    • Student Experiences
    • Faculty Resources
    • About the Center
    • Support the McBride Center
  • Community
    • Gathering Opportunities
    • Co-curricular Programs
    • Support and Development Resources
  • Faculty and Research
    • Faculty and Staff Directory
    • Faculty Diversity
    • Faculty and Staff Resources
    • Industry Relations and Experiential Learning
    • Research Highlights
  • Student Resources
    • Team Room Reservation
    • Career Resources
    • HSB Scholarship Applications
    • Study Abroad
    • Student Organizations
    • HSB Peer Leader Program
  • Alumni
  • News and Events
    • News
    • Events
    • Baylor Business Review Magazine
    • Business Podcasts
  • Giving
Baylor BU Hankamer School of Business Undergraduate Entrepreneurship and Corporate Innovation Blog Search News

News Search

Average Car Insurance Cost
May 6, 2025

WalletHub: Professor of Marketing, Meredith E. David, PhD, is the featured expert in this article about car insurance averages.

Read More
HSB Hosts Consulting, Digital Marketing Championships
March 28, 2025
Attendees at the 2024 National Collegiate Digital Marketing Championships

Baylor University’s Hankamer School of Business will host two national competitions showcasing college students’ business skills. 

Read More
Social Media May Be Trapping Us in a Cycle of Loneliness, New Study Suggests
March 23, 2025

PsyPost: This article centered on a recent study by James Roberts, PhD, the Ben H. Williams Professor of Marketing, and Meredith David, associate professor of Marketing, quotes Roberts extensively to explore the results of their research which finds that social media is associated with a rise in loneliness.

Read More
Best Capital One Credit Cards
February 13, 2025

WalletHub: Tyrha Lindsey-Warren, PhD, clinical associate professor of Marketing and Faculty Director of Industry Relations and Experiential Learning, is the featured expert in this article about Capital One's credit card marketing and offers.

Read More
Professional Selling Students Excel in Fall Competitions
December 10, 2024

Students in the Professional Selling program at Baylor University’s Hankamer School of Business participated in competitions during the fall semester to sharpen their skills and prepare them for real-world business scenarios. 

Read More
Giving with Purpose: Five Tips to Make Your Charitable Contributions Count
December 2, 2024
Donation Sign

Baylor experts offer practical advice for first-time donors and seasoned givers to align their resources, values and impact.

Read More
Netflix’s ‘Buy Now!’ Should Be Required Viewing This Black Friday
November 29, 2024

MSNBC: Professor of Marketing James A. Roberts wrote this column published on Black Friday reviewing the Netflix documentary "Buy Now! The Shopping Conspiracy" and breaking down its key insights.

Read More
Black Friday Shoppers Seek Deals on Electronics, Early Sales and Convenience in a Competitive Market
November 13, 2024
Black Fridah shopper with shopping bags

With electronics, online convenience and competitive pricing at the forefront, the landscape of Black Friday is evolving to match the shifting shopping habits of today’s consumers, said Baylor University consumer behavior expert James A. Roberts, Ph.D. 

Read More
Baylor Faculty Listed Among Top 2% of World’s Most Cited Researchers
November 4, 2024
Bryan W. Brooks, Ph.D., Distinguished Professor of Environmental Science and Public Health and AAAS Fellow, is Baylor University's most-cited researcher in 2023, according to a Stanford University database. Brooks works internationally on water quality, environmental contaminants and sustainability issues while actively including his students in research experiences and "real world" scenarios in the classroom

Stanford database features 43 current or retired Baylor faculty and postdoctoral researchers on prestigious most-cited list.

Read More
Cheapest Car Insurance in Texas
November 4, 2024

WalletHub: Professor of Marketing James A. Roberts is the featured expert in this guide to Texas car insurance companies.

Read More
Audio: The Last Show with David Cooper: Crisps Around The World
October 29, 2024

The Last Show Podcast: Mentioned in this podcast about several timely subjects is research by professor of Marketing James A. Roberts.

Read More
New Study: Self-Centered People Turn to Social Media Out of Weakness, Not Ego
October 18, 2024

PsyPost: Marketing professors James A. Roberts and Meredith E. David are quoted about their latest social media study that sheds light on the motivations behind social media use among self-centered individuals, who turn to social media more out of a fear of missing out (FOMO) rather than a desire to reinforce their self-importance. 

Read More
How Real Estate Agents Can Effectively Communicate Their Value
October 15, 2024

North Columbus News: Ann Mirabito, associate professor of Marketing, is quoted in this article about how real estate agents can best communicate the value of their services.

Read More
Best Bank Account Bonuses
August 14, 2024

WalletHub: Assistant professor of Marketing and Professional Selling, Stephanie Mangus, PhD, is a featured expert in this guide on bank account bonuses.

Read More
AUDIO: A Day off the Grid, From a Finalist of NPR's Student Podcast Challenge
June 28, 2024

NPR: James Roberts, The Ben H. Williams Professor of Marketing at Baylor and a noted smartphone addiction researcher, was interviewed by Northwestern University journalism student Brandon Kondritz for his entry in the NPR College Podcast Challenge.

Read More
What Are the Disadvantages of Mobile Phones?
June 28, 2024

Love to Know (Yahoo!): This article about cellphone usage and behavior references a study by marketing professors James Roberts and Meredith David.

Read More
Best Metal Credit Cards
June 7, 2024

WalletHub: Marketing and ProSales professor Eric Swan is the featured expert in this article about the best metal credit cards.

Read More
Beat the Heat: How To Budget for Summer Vacation
May 24, 2024

MarketWatch: Marketing professor Meredith David is a featured expert in this article about how to plan for summer travel on a budget.

Read More
This Common Bedtime Habit Might Be Killing Your Relationship
April 26, 2024

Huffington Post: This article about phubbing (phone snubbing) and parallel scrolling (when couples are phone snubbing each other) cites 2017 research led by consumer behavior researchers and Marketing professors James A. Roberts and Meredith E. David who found that 70% of participants said that cellphones “sometimes,” “often,” “very often” or “all the time” interfered in their interactions with their partners.

Read More
2024 Outstanding Undergraduate Students Recognized
April 25, 2024

Hankamer School of Business undergraduate programs recognized outstanding students at the annual senior appreciation banquet.

Read More
Audio: Business Review: Coping Through Commerce
April 25, 2024

NPR (KWBU): In this episode, Ann M. Mirabito, associate professor of Marketing at Baylor, challenges conventional notions that uncover how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.

Read More
Lifestyle Creep: How To Avoid the Trap and Save More
April 10, 2024

MarketWatch: Professor of Marketing James Roberts is a featured expert in this article about how additional income can make it easy to break away from smart financial habits.

Read More
How Often Do You Take Breaks From Your Phone?
April 9, 2024

The New York Times: In this article about strategies to have a healthier relationship with your devices, consumer behavior expert James A. Roberts, The Ben H. Williams Professor of Marketing, suggests, controlling your environment instead of relying on sheer willpower alone.

Read More
Baylor Renames Program After Big Donation
March 22, 2024

KWKT (FOX): Baylor University has announced the naming of the Hankamer School of Business’s Curb Sales Strategy in Sports and Entertainment (S3E) program, formerly known as the Sports Strategy and Sales program, in honor of leading music and entertainment executive Mike Curb of Nashville, Tennessee.

Read More
Baylor University Announces Naming of Curb S3E Program, Gift to Business
March 21, 2024
Curb Sales Strategy in Sports and Entertainment (S3E) Program lab in Baylor's Hankamer School of Business

Baylor University has announced the naming of the Hankamer School of Business’s Curb Sales Strategy in Sports and Entertainment (S3E) program – formerly known as the Sports Strategy and Sales program – honoring leading music and entertainment executive Mike Curb of Nashville, Tennessee. 

Read More
How To Have a Healthier Relationship With Your Phone
March 21, 2024

The New York Times: Cited in this article is research by Marketing professor James Roberts for his research and expertise on smartphone addiction and behavioral impacts on relationships.

Read More
Wagering on March Madness Likely To Break Record Amid Sports Betting Wave
March 21, 2024

Washington Examiner: Kirk Wakefield, The Edwin W. Streetman Professorship in Retail Marketing and executive director of the Curb Sales Strategy in Sports and Entertainment program, is quoted in this article on March Madness about how since the time of the pandemic, overall attention to sports and engagement with fans has been growing.

Read More
Cheapest Car Insurance in Texas
March 14, 2024

WalletHub: This article about car insurance rates in Texas features professor of Marketing and ProSales Stephanie Mangus who discusses the marketing strategies employed by car insurance companies.

Read More
Audio: Business Review: Brand Love Story
February 7, 2024

Business Review: Claudio Alvarez, assistant professor of Marketing, delves into consumer-brand relationships, highlighting strategic actions that consumers take with brands.

Read More
To Buy or Not to Buy
November 24, 2023
Illustration of shoppers on a retail street wearing winter clothes with bags that say "Black Friday" and "Sale" and "%"

There can be a lot of anxiety when shopping this time of year, whether that be getting the right gift for a loved one or finding the best deal. Associate Professor of Marketing Ashley Otto discusses her research on consumer decision making and factors influencing a particular set of shoppers who are less likely to make a decision.

Read More
Best Things to Buy on Black Friday
November 17, 2023

WalletHub: Assistant professor of Marketing Stephanie Mangus is a featured expert in this article about the offers that are truly worth the hassle of participating in America’s biggest shopping craze.

Read More
Audio: Innovative Business: All About Ad-APP-ting
November 15, 2023

Innovative Business: In this episode, Kellen Mrkva discusses how small changes in app design might just be the reason an app is or is not adopted.

Read More
Audio: Business Review: Name Power
October 30, 2023

Business Review: Darpan Munjal, CEO of Squadhelp.com, emphasizes the value of a brand's name and offers insight on creating a distinctive and memorable business identity.

Read More
All About Ad-APP-ting
October 1, 2023
Kellen Mrkva in front of a wall of digital screens

Baylor Business Review: Kellen Mrkva researches how the smallest of details impact the potential of consumers adopting apps.

Read More
The Ins and Outs of Social Media Polarization
October 1, 2023
Robin Wakefield and Kirk Wakefield in Instagram posts over a background of a phone with social media apps

Baylor Business Review: Robin and Kirk Wakefield investigate the motivations and responses to identity groups on social media.

Read More
Audio: Business Review: Gratitude or Obligation
September 20, 2023

KWBU (NPR): Stephanie Mangus explores how emotions influence business outcomes, specifically in sales.

Read More
Audio: Business Review: Symbolic Sway
September 19, 2023

KWBU (NPR): Discover how brand exposure influences decision-making as Ashley Otto's research highlights its role in streamlining choices and boosting satisfaction.

Read More
Audio: Business Review: Coping Through Commerce
September 15, 2023

KWBU (NPR): Ann Mirabito challenges conventional notions that uncovers how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.

Read More
The Marketing Ethnic Faculty Association Celebrates Its 15th Anniversary
September 1, 2023

Digital Journal: At the 2023 Marketing Ethnic Faculty Association (MEFA) conference, "Reflecting on the Past, We Venture Into the Future," associate professor of Marketing, Tyrha Lindsey-Warren, was the recipient of the Dr. Jerome D. Williams Excellence in Mentorship Memorial Award.

Read More
7 Questions To Test Your Agent’s Real Estate Marketing Plan
August 18, 2023

Homelight.com: Randy Hacker, Marketing professor and executive director of the Keller Center for Research, is quoted in this article about how a real estate marketing approach can make all the difference in attracting potential buyers and securing a quick sale at the right price.

Read More
Audio: Innovative Business: The Ins and Outs of Social Media Polarization
August 16, 2023

Innovative Business: People can be passionate about their beliefs, especially on social media. However, as people express those feelings through tweets, posts and videos, polarization is evident on nearly every social platform. Professor of Information Systems, Robin Wakefield, and Edwin W. Streetman Professorship in Retail Marketing, Kirk Wakefield, study where this polarization comes from.

Read More
What Rockets a Brand Into Cult Following Status?
August 15, 2023

BBC Work Life: Professor of Marketing, Claudio Alvarez, is quoted in this article about what rockets a brand, like Barbie, into a venerated and highly coveted cult status with intense staying power.

Read More
The One Thing You Do Every Single Day That Will Destroy Your Relationship
August 4, 2023

Your Tango: This article on phone snubbing, or "phubbing" cites research from phubbing expert and professor of Marketing, James Roberts.

Read More
Baylor Researchers Explore Effect of Instagram, TikTok on Psychological Well-Being
May 8, 2023

EurekAlert: Meredith David and James Roberts, smartphone researchers and Marketing professors, have studied the correlation between “flow states” and psychological well-being during Instagram and TikTok usage.

Read More
Lulu Who? A Cult Brand Takes on the Booming Culture of 'Dupes'
May 6, 2023

CNN: Consumer behavior expert and Marketing professor James Roberts is quoted in this article about “dupes,” or cheaper alternatives to luxury brands with billions of views on social media, and how dupes correlate to the rise of impulse buying.

Read More
Baylor Researchers Explore Effect of Instagram, TikTok on Psychological Well-Being
May 3, 2023

Noted smartphone researchers and Marketing professors Meredith David and James Roberts find that immersion in a world created by the social media experience drives problematic social media behaviors and addiction.

Read More
Baylor Researchers Explore Effect of Instagram, TikTok
May 3, 2023

KWKT (FOX): Marketing professors and smartphone behavioral experts Meredith David and James Roberts have found that social media immersion leads to addiction and behavioral changes.

Read More
Flow Experiences on TikTok and Instagram Linked to Mental Health Issues
April 6, 2023

PsyPost: Marketing professors and smartphone behavioral experts James Roberts and Meredith David are quoted in this article about the relationship between smartphone and social media use, and psychological well-being.

Read More
Love a Brand? It Can Be a Tense Relationship
April 3, 2023
Claudio Alvarez

Baylor Business Review: Claudio Alvarez identifies "relational tensions" between consumers and the brands they hold dear.

Read More
Connecting the Dots
March 31, 2023
Christian Kim

Baylor Business Review: Christian Kim is on a path that is leading in the direction of a promising future, relying on curiosity as his guide.

Read More
Making the Dream Team
March 31, 2023
Reggie Singletary

Baylor Business Review: Reginald “Reggie” Singletary has found real happiness in a career that differs from his dream job.

Read More
How to Succeed in Business School Not Just by Trying, but by Really Doing
March 31, 2023
Watercolor of Foster Campus for Business and Innovation

Baylor Business Review: Best business practices have evolved over the years and so has how they are taught in the classroom.

Read More
Baylor’s S3 Students Take Home Top Three Finishes at National Championships
March 15, 2023

Students from the Hankamer School of Business Sports Strategy and Sales (S3) program finished in the top three at multiple national championship competitions last month.

Read More
For God's Sake: Baylor Researchers Develop a New Model To Predict Smartphone Use During Church Services
February 15, 2023

EurekAlert: Smartphone research experts and Marketing professors Meredith David and James Roberts have developed a new model that is a powerful predictor of the acceptance of incorporating smartphones into a church service.

Read More
2023 Valentine's Day Spending Survey
February 7, 2023

WalletHub: Professor of Marketing James Roberts is a featured expert in this article about the impact of spending on relationships.

Read More
Dr. Tyrha Lindsey-Warren of Baylor University Receives the 2022 “Athena Leadership Award®” Presented by the Greater Waco Chamber of Commerce
December 8, 2022

PR Log: Tyrha Lindsey-Warren, clinical assistant professor of Marketing and the director of industry relations and experiential learning Baylor Business, was announced as the recipient of the 2022 ATHENA Leadership Award® presented by the Greater Waco Chamber of Commerce.

Read More
Center for Professional Selling Provides Hands-on Experience, Lifetime Bond
November 2, 2022

Baylor Lariat: Residing within Baylor’s Hankamer School of Business, the Center for Professional Selling serves as a home for students majoring in professional selling (ProSales).

Read More
Baylor Hosts Business Ethics Forum
November 1, 2022
Students in a large room with two screens listening to a presentation

Students and stakeholders will gather to participate in the annual Dale P. Jones Business Ethics Forum from Nov. 1-11, hosted by Baylor University's Hankamer School of Business at the Paul L. Foster Campus for Business and Innovation. The two-week long gathering seeks to prepare students for the ethical challenges they will face in the marketplace.

Read More
Credit One Credit Card Review: Rewards for Bad Credit
October 27, 2022

WalletHub: Marketing professor James Roberts is interviewed as a marketing expert in this article reviewing a popular credit card and its rewards program.

Read More
Children Get Emotionally Crushed; Wish They Are as Important to Their Phone-crazy Parents
October 15, 2022

James Roberts, professor of Marketing and smartphone behavior expert, is quoted in this article about the negative impacts on families of smartphone addiction among parents.

Read More
In the Brand Scheme of Things
October 10, 2022
Ashley Otto

Baylor Business Review: Ashley Otto explores how exposure to multiple brands makes consumers' purchasing choices easier.

Read More
Poured Out and Overflowing
September 7, 2022
Photo of Carissa Padilla

Baylor Business Review: Carissa Padilla shares her experience of overcoming adversity to carry on a family legacy of service.

Read More
An Elevation of Purpose
September 7, 2022
"An Elevation of Purpose"

Baylor Business Review: Five female HSB faculty and staff members are recognized for their contributions and ascend to senior leadership roles.

Read More
In Her Wildest Dreams
September 7, 2022
Amira Lewally

Baylor Business Review: Amira Lewally fulfills a lifelong dream to work in entertainment while greenlighting other people’s dreams.

Read More
A Vision of Beauty
September 7, 2022
Alex Lyzwa

Baylor Business Review: Alex Lyzwa embraces a broader concept of beauty in an industry often driven by skin-deep standards.

Read More
A Defining Detour
September 7, 2022
Kendra Moody

Baylor Business Review: Kendra Moody takes advantage of the opportunities in front of her as the she moves along an unplanned career path.

Read More
Wonder Women
September 7, 2022
"Wonder Women" in the style of Wonder Woman with stars and red background with yellow text

Baylor Business Review: Women are using their business superpowers to elevate themselves and their companies to unimagined heights.

Read More
Tampa Bay Buccaneers Personnel to Head First S3 Club Meeting of Fall Semester
August 25, 2022

The Sports Strategy and Sales (S3) club will host two Buccaneers personnel at the kickoff meeting on Aug. 31 and Sept. 1 which include guests Ben Milsom, chief ticketing officer, and John Breedlove, director of Insights and Strategy.

Read More
Audio: Business Review: Adverse Decision
August 4, 2022

KWBU (NPR): Ashley Otto, professor of Marketing, explains why, among the thousands of decisions needing to be made daily, cognitive closure is sought by team members over decision-making.

Read More
Cheapest Car Insurance in Texas
June 21, 2022

WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.

Read More
How Is Using Your Cellphone at a Restaurant Connected With Relationship Satisfaction?
June 9, 2022

Deseret News: In this article about restaurants becoming increasingly technology-based, research by Marketing professors Meredith David and James Roberts about the harmful effects of smartphone usage is cited.

Read More
Time for Digital Detox
June 7, 2022

Axios: Cited in this article about digital detoxification is research by Marketing professors Meredith David and James Roberts who found that screen time is harmful to relationships.

Read More
Edgy Ad Campaign for Christian TV Series Gets Mixed Reviews
May 18, 2022

Boston Globe: Professor of marketing Tyrha Lindsey-Warren is quoted in this article about a disruptive advertising campaign for a popular Christian TV series.

Read More
Audio: Business Review: Valuing Audiences of Color
May 12, 2022

KWBU (NPR): Marketing professor Tyrha Lindsey-Warren discusses the findings of her research into the unintended effects of minority discounts in the advertising space.

Read More
The Power of Power Distance Belief
April 1, 2022
Lingjiang Lora Tu and JaeHwan Kwon

Baylor Business Review: Lingjiang Lora Tu and JaeHwan Kwon study the reach of educational messaging and its impact on the audience.

Read More
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
March 30, 2022

Sportico: Lane Wakefield, Marketing professor, was mentioned for his contributions to a study on the effects of switching apparel brands on on-field performance and recruiting.

Read More
What Are the Disadvantages of Mobile Phones?
March 29, 2022

Love to Know: Research by Marketing professors James A. Roberts and Meredith David about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.

Read More
Why Broncos, Denver Will Feel Russell Wilson Effect in Terms of Dollars, Sense
March 27, 2022

The Denver Post: Marketing professor and sports expert Kirk Wakefield was interviewed about how new Denver Broncos' quarterback Russell Wilson is quickly impacting the Broncos' merchandise and ticket sales.

Read More
Cinderella St. Peter’s Can Now Expect Boom in Applications, Donations, and Sales
March 23, 2022

Washington Examiner: Sports, Strategy and Sales professor Kirk Wakefield explains how winning sports tournaments, like March Madness, increases college applicants, improves the academic quality of the student body and raises donations.

Read More
Best Car Insurance in Texas
February 2, 2022

WalletHub: Meredith David, professor of Marketing, is a featured expert in this guide where she offers advice on shopping for car insurance.

Read More
Waco Family & Faith Film Festival Celebrates Third Year in New Home
February 2, 2022

Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren explains why she started the Waco Family & Faith Film Festival.

Read More
2022 Valentine’s Day Facts – Gifts, Money & More
February 1, 2022

WalletHub: Marketing professor Jim Roberts is a featured expert in this article where he offers tips on how to celebrate Valentine's Day on a budget.

Read More
Best Student Credit Cards for Cash Back in 2022
January 25, 2022

MoneyGeek: James Roberts, Marketing professor, is the featured expert in this article about the best cash back student credit cards in 2022.

Read More
Best Student Credit Cards of 2022
January 20, 2022

MoneyGeek: Marketing professor James Roberts is a featured expert in this article about student credit cards.

Read More
Is Your Smartphone Destroying Your Relationship? Here's How to Tell if it's a Problem
December 13, 2021

Scary Mommy: Research by Jim Roberts and Meredith David, Marketing professors, on cellphone addiction, or "phubbing," is cited in this article about its effects on relationships.

Read More
Opinion: Balance Is Essential to Students’ Wellbeing
October 12, 2021

The Suffolk Journal: Professors of Marketing James Roberts and Meredith David coauthored a study that is quoted in this article on the struggle faced by college students to balance work, school and social activities.

Read More
Audio: Business Review: The Lead Conductor
September 30, 2021

KWBU (NPR): Andrea Dixon executive director for the Center for Professional Selling and associate professor of Marketing, gives insight into the changing management process.

Read More
2021 iPhone Survey: 24% Of Americans Plan On Spending More on Their Phone Due to COVID-19
September 8, 2021

Wallet Hub: Professor of Marketing James Roberts is featured as a smartphone consumer behavior expert in this article about smartphone spending during the pandemic.

Read More
Audio: Baylor Connections: JaeHwan Kwon
August 13, 2021

Baylor Connections: JaeHwan Kwon, professor of Marketing, discusses his research utilizing eye-tracking technology to determine attention and physiological responses to uncover clues about what draws and keeps our attention.

Read More
Audio: Business Review: Fear-Based Marketing
July 29, 2021

KWBU (NPR): Marketing professor Meredith David shares how and when fear-based marketing can be effective.

Read More
Why Home Team Fans Are So Valuable to Sponsors
July 7, 2021

Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield reviews a large-scale study of sports fans compared to the national population that reveals insights to help explain why brands flock to sports sponsorships and programming.

Read More
Spurs Add Michael Dell to Investor Group as Peter J. Holt Gains Full Control of NBA Team
June 21, 2021

San Antonio Report: Professor of marketing and executive director of the Center for Sports Strategy and Sales Kirk Wakefield is quoted in this article about the San Antonio Spurs new investor group that includes Austin billionaire Michael Dell.

Read More
Waco's Stages Bring Shakespeare, Billie Holiday, Tennessee Williams to Life With Weekend Productions
June 16, 2021

Waco Tribune-Herald: Marketing professor and professional vocalist Tyrha Lindsey-Warren will perform an homage to Billie Holiday in the local production of "Lady Day at Emerson's Bar and Grill."

Read More
Jerry Johnson, 'Quintessential Baylor Professor,' Voice of Marching Band for 46 Years, Dies
May 7, 2021

Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.

Read More
Baylor Professor Named 'Emerging Scholar in Sport Marketing'
May 3, 2021

Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).

Read More
The Kentucky Derby Makes the Fastest Two Minutes in Sports a Year-Round Party
April 26, 2021

Forbes: How did the fastest two minutes in sports become an important strategic event for sponsors and sports marketers? Professor of marketing, Kirk Wakefield, shares his expert insights.

Read More
Baylor Study: What Motivates People To Prevent COVID-19?
March 30, 2021

Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.

Read More
Waco Family & Faith Film Fest Goes Drive-in on Return
February 3, 2021

Waco Tribune-Herald: Marketing professor Tyrha Lindsey-Warren is the founder of the Waco Family & Faith International Film Festival and is quoted about the return of the annual festival.

Read More

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Hankamer School of Business Undergraduate Entrepreneurship and Corporate Innovation Blog Search News
  • Programs and Course Information
    Back
    • Major
    • Minor
    • Living and Learning
    • Study Abroad
  • Technology Entrepreneurship
    Back
    • Baylor Innovation Conference
    • Internship
    • Student Engagement with TE
  • Faculty and Staff
  • Student Resources
    Back
    • Internship Program
    • Scholarships
  • Baugh Center
    Back
    • About
    • Students
      Back
      • Internships
      • Oso Launch
      • 1846 Business Incubator
    • Community
      Back
      • Community Entrepreneurship Program
      • Speaker Series
    • New Venture Competition
    • Baylor Bear Challenge
    • News
    • Events
  • News
  • Events
  • Blog
  • Contact Us
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678