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Baylor BU Hankamer School of Business News and Events News News Archives Search News

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Audio: Business Review: Gratitude or Obligation
September 20, 2023

KWBU (NPR): Stephanie Mangus explores how emotions influence business outcomes, specifically in sales.

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Audio: Business Review: Symbolic Sway
September 19, 2023

KWBU (NPR): Discover how brand exposure influences decision-making as Ashley Otto's research highlights its role in streamlining choices and boosting satisfaction.

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Audio: Business Review: Coping Through Commerce
September 15, 2023

KWBU (NPR): Ann Mirabito challenges conventional notions that uncovers how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.

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The Marketing Ethnic Faculty Association Celebrates Its 15th Anniversary
September 1, 2023

Digital Journal: At the 2023 Marketing Ethnic Faculty Association (MEFA) conference, "Reflecting on the Past, We Venture Into the Future," associate professor of Marketing, Tyrha Lindsey-Warren, was the recipient of the Dr. Jerome D. Williams Excellence in Mentorship Memorial Award.

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7 Questions To Test Your Agent’s Real Estate Marketing Plan
August 18, 2023

Homelight.com: Randy Hacker, Marketing professor and executive director of the Keller Center for Research, is quoted in this article about how a real estate marketing approach can make all the difference in attracting potential buyers and securing a quick sale at the right price.

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Audio: Innovative Business: The Ins and Outs of Social Media Polarization
August 16, 2023

Innovative Business: People can be passionate about their beliefs, especially on social media. However, as people express those feelings through tweets, posts and videos, polarization is evident on nearly every social platform. Professor of Information Systems, Robin Wakefield, and Edwin W. Streetman Professorship in Retail Marketing, Kirk Wakefield, study where this polarization comes from.

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What Rockets a Brand Into Cult Following Status?
August 15, 2023

BBC Work Life: Professor of Marketing, Claudio Alvarez, is quoted in this article about what rockets a brand, like Barbie, into a venerated and highly coveted cult status with intense staying power.

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The One Thing You Do Every Single Day That Will Destroy Your Relationship
August 4, 2023

Your Tango: This article on phone snubbing, or "phubbing" cites research from phubbing expert and professor of Marketing, James Roberts.

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Baylor Researchers Explore Effect of Instagram, TikTok on Psychological Well-Being
May 8, 2023

EurekAlert: Meredith David and James Roberts, smartphone researchers and Marketing professors, have studied the correlation between “flow states” and psychological well-being during Instagram and TikTok usage.

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Lulu Who? A Cult Brand Takes on the Booming Culture of 'Dupes'
May 6, 2023

CNN: Consumer behavior expert and Marketing professor James Roberts is quoted in this article about “dupes,” or cheaper alternatives to luxury brands with billions of views on social media, and how dupes correlate to the rise of impulse buying.

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Baylor Researchers Explore Effect of Instagram, TikTok on Psychological Well-Being
May 3, 2023

Noted smartphone researchers and Marketing professors Meredith David and James Roberts find that immersion in a world created by the social media experience drives problematic social media behaviors and addiction.

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Baylor Researchers Explore Effect of Instagram, TikTok
May 3, 2023

KWKT (FOX): Marketing professors and smartphone behavioral experts Meredith David and James Roberts have found that social media immersion leads to addiction and behavioral changes.

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Flow Experiences on TikTok and Instagram Linked to Mental Health Issues
April 6, 2023

PsyPost: Marketing professors and smartphone behavioral experts James Roberts and Meredith David are quoted in this article about the relationship between smartphone and social media use, and psychological well-being.

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Love a Brand? It Can Be a Tense Relationship
April 3, 2023
Claudio Alvarez

Baylor Business Review: Claudio Alvarez identifies "relational tensions" between consumers and the brands they hold dear.

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Connecting the Dots
March 31, 2023
Christian Kim

Baylor Business Review: Christian Kim is on a path that is leading in the direction of a promising future, relying on curiosity as his guide.

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Making the Dream Team
March 31, 2023
Reggie Singletary

Baylor Business Review: Reginald “Reggie” Singletary has found real happiness in a career that differs from his dream job.

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How to Succeed in Business School Not Just by Trying, but by Really Doing
March 31, 2023
Watercolor of Foster Campus for Business and Innovation

Baylor Business Review: Best business practices have evolved over the years and so has how they are taught in the classroom.

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Baylor’s S3 Students Take Home Top Three Finishes at National Championships
March 15, 2023

Students from the Hankamer School of Business Sports Strategy and Sales (S3) program finished in the top three at multiple national championship competitions last month.

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For God's Sake: Baylor Researchers Develop a New Model To Predict Smartphone Use During Church Services
February 15, 2023

EurekAlert: Smartphone research experts and Marketing professors Meredith David and James Roberts have developed a new model that is a powerful predictor of the acceptance of incorporating smartphones into a church service.

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2023 Valentine's Day Spending Survey
February 7, 2023

WalletHub: Professor of Marketing James Roberts is a featured expert in this article about the impact of spending on relationships.

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Dr. Tyrha Lindsey-Warren of Baylor University Receives the 2022 “Athena Leadership Award®” Presented by the Greater Waco Chamber of Commerce
December 8, 2022

PR Log: Tyrha Lindsey-Warren, clinical assistant professor of Marketing and the director of industry relations and experiential learning Baylor Business, was announced as the recipient of the 2022 ATHENA Leadership Award® presented by the Greater Waco Chamber of Commerce.

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Center for Professional Selling Provides Hands-on Experience, Lifetime Bond
November 2, 2022

Baylor Lariat: Residing within Baylor’s Hankamer School of Business, the Center for Professional Selling serves as a home for students majoring in professional selling (ProSales).

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Baylor Hosts Business Ethics Forum
November 1, 2022
Students in a large room with two screens listening to a presentation

Students and stakeholders will gather to participate in the annual Dale P. Jones Business Ethics Forum from Nov. 1-11, hosted by Baylor University's Hankamer School of Business at the Paul L. Foster Campus for Business and Innovation. The two-week long gathering seeks to prepare students for the ethical challenges they will face in the marketplace.

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Credit One Credit Card Review: Rewards for Bad Credit
October 27, 2022

WalletHub: Marketing professor James Roberts is interviewed as a marketing expert in this article reviewing a popular credit card and its rewards program.

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Children Get Emotionally Crushed; Wish They Are as Important to Their Phone-crazy Parents
October 15, 2022

James Roberts, professor of Marketing and smartphone behavior expert, is quoted in this article about the negative impacts on families of smartphone addiction among parents.

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In the Brand Scheme of Things
October 10, 2022
Ashley Otto

Baylor Business Review: Ashley Otto explores how exposure to multiple brands makes consumers' purchasing choices easier.

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Poured Out and Overflowing
September 7, 2022
Photo of Carissa Padilla

Baylor Business Review: Carissa Padilla shares her experience of overcoming adversity to carry on a family legacy of service.

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An Elevation of Purpose
September 7, 2022
"An Elevation of Purpose"

Baylor Business Review: Five female HSB faculty and staff members are recognized for their contributions and ascend to senior leadership roles.

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In Her Wildest Dreams
September 7, 2022
Amira Lewally

Baylor Business Review: Amira Lewally fulfills a lifelong dream to work in entertainment while greenlighting other people’s dreams.

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A Vision of Beauty
September 7, 2022
Alex Lyzwa

Baylor Business Review: Alex Lyzwa embraces a broader concept of beauty in an industry often driven by skin-deep standards.

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A Defining Detour
September 7, 2022
Kendra Moody

Baylor Business Review: Kendra Moody takes advantage of the opportunities in front of her as the she moves along an unplanned career path.

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Wonder Women
September 7, 2022
"Wonder Women" in the style of Wonder Woman with stars and red background with yellow text

Baylor Business Review: Women are using their business superpowers to elevate themselves and their companies to unimagined heights.

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Tampa Bay Buccaneers Personnel to Head First S3 Club Meeting of Fall Semester
August 25, 2022

The Sports Strategy and Sales (S3) club will host two Buccaneers personnel at the kickoff meeting on Aug. 31 and Sept. 1 which include guests Ben Milsom, chief ticketing officer, and John Breedlove, director of Insights and Strategy.

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Audio: Business Review: Adverse Decision
August 4, 2022

KWBU (NPR): Ashley Otto, professor of Marketing, explains why, among the thousands of decisions needing to be made daily, cognitive closure is sought by team members over decision-making.

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Cheapest Car Insurance in Texas
June 21, 2022

WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.

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How Is Using Your Cellphone at a Restaurant Connected With Relationship Satisfaction?
June 9, 2022

Deseret News: In this article about restaurants becoming increasingly technology-based, research by Marketing professors Meredith David and James Roberts about the harmful effects of smartphone usage is cited.

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Time for Digital Detox
June 7, 2022

Axios: Cited in this article about digital detoxification is research by Marketing professors Meredith David and James Roberts who found that screen time is harmful to relationships.

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Edgy Ad Campaign for Christian TV Series Gets Mixed Reviews
May 18, 2022

Boston Globe: Professor of marketing Tyrha Lindsey-Warren is quoted in this article about a disruptive advertising campaign for a popular Christian TV series.

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Audio: Business Review: Valuing Audiences of Color
May 12, 2022

KWBU (NPR): Marketing professor Tyrha Lindsey-Warren discusses the findings of her research into the unintended effects of minority discounts in the advertising space.

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The Power of Power Distance Belief
April 1, 2022
Lingjiang Lora Tu and JaeHwan Kwon

Baylor Business Review: Lingjiang Lora Tu and JaeHwan Kwon study the reach of educational messaging and its impact on the audience.

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College Football Sponsor Swaps: Performance Enhancer or Money Grab?
March 30, 2022

Sportico: Lane Wakefield, Marketing professor, was mentioned for his contributions to a study on the effects of switching apparel brands on on-field performance and recruiting.

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What Are the Disadvantages of Mobile Phones?
March 29, 2022

Love to Know: Research by Marketing professors James A. Roberts and Meredith David about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.

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Why Broncos, Denver Will Feel Russell Wilson Effect in Terms of Dollars, Sense
March 27, 2022

The Denver Post: Marketing professor and sports expert Kirk Wakefield was interviewed about how new Denver Broncos' quarterback Russell Wilson is quickly impacting the Broncos' merchandise and ticket sales.

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Cinderella St. Peter’s Can Now Expect Boom in Applications, Donations, and Sales
March 23, 2022

Washington Examiner: Sports, Strategy and Sales professor Kirk Wakefield explains how winning sports tournaments, like March Madness, increases college applicants, improves the academic quality of the student body and raises donations.

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Best Car Insurance in Texas
February 2, 2022

WalletHub: Meredith David, professor of Marketing, is a featured expert in this guide where she offers advice on shopping for car insurance.

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Waco Family & Faith Film Festival Celebrates Third Year in New Home
February 2, 2022

Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren explains why she started the Waco Family & Faith Film Festival.

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2022 Valentine’s Day Facts – Gifts, Money & More
February 1, 2022

WalletHub: Marketing professor Jim Roberts is a featured expert in this article where he offers tips on how to celebrate Valentine's Day on a budget.

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Best Student Credit Cards for Cash Back in 2022
January 25, 2022

MoneyGeek: James Roberts, Marketing professor, is the featured expert in this article about the best cash back student credit cards in 2022.

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Best Student Credit Cards of 2022
January 20, 2022

MoneyGeek: Marketing professor James Roberts is a featured expert in this article about student credit cards.

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Is Your Smartphone Destroying Your Relationship? Here's How to Tell if it's a Problem
December 13, 2021

Scary Mommy: Research by Jim Roberts and Meredith David, Marketing professors, on cellphone addiction, or "phubbing," is cited in this article about its effects on relationships.

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Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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