Students from the Hankamer School of Business Sports Strategy and Sales (S3) program finished in the top three at multiple national championship competitions last month.
EurekAlert: Smartphone research experts and Marketing professors Meredith David and James Roberts have developed a new model that is a powerful predictor of the acceptance of incorporating smartphones into a church service.
WalletHub: Professor of Marketing James Roberts is a featured expert in this article about the impact of spending on relationships.
PR Log: Tyrha Lindsey-Warren, clinical assistant professor of Marketing and the director of industry relations and experiential learning Baylor Business, was announced as the recipient of the 2022 ATHENA Leadership Award® presented by the Greater Waco Chamber of Commerce.
Baylor Lariat: Residing within Baylor’s Hankamer School of Business, the Center for Professional Selling serves as a home for students majoring in professional selling (ProSales).
Students and stakeholders will gather to participate in the annual Dale P. Jones Business Ethics Forum from Nov. 1-11, hosted by Baylor University's Hankamer School of Business at the Paul L. Foster Campus for Business and Innovation. The two-week long gathering seeks to prepare students for the ethical challenges they will face in the marketplace.
WalletHub: Marketing professor James Roberts is interviewed as a marketing expert in this article reviewing a popular credit card and its rewards program.
James Roberts, professor of Marketing and smartphone behavior expert, is quoted in this article about the negative impacts on families of smartphone addiction among parents.
Baylor Business Review: Ashley Otto explores how exposure to multiple brands makes consumers' purchasing choices easier.
Baylor Business Review: Carissa Padilla shares her experience of overcoming adversity to carry on a family legacy of service.
Baylor Business Review: Five female HSB faculty and staff members are recognized for their contributions and ascend to senior leadership roles.
Baylor Business Review: Amira Lewally fulfills a lifelong dream to work in entertainment while greenlighting other people’s dreams.
Baylor Business Review: Alex Lyzwa embraces a broader concept of beauty in an industry often driven by skin-deep standards.
Baylor Business Review: Kendra Moody takes advantage of the opportunities in front of her as the she moves along an unplanned career path.
Baylor Business Review: Women are using their business superpowers to elevate themselves and their companies to unimagined heights.
The Sports Strategy and Sales (S3) club will host two Buccaneers personnel at the kickoff meeting on Aug. 31 and Sept. 1 which include guests Ben Milsom, chief ticketing officer, and John Breedlove, director of Insights and Strategy.
KWBU (NPR): Ashley Otto, professor of Marketing, explains why, among the thousands of decisions needing to be made daily, cognitive closure is sought by team members over decision-making.
WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.
Deseret News: In this article about restaurants becoming increasingly technology-based, research by Marketing professors Meredith David and James Roberts about the harmful effects of smartphone usage is cited.
Axios: Cited in this article about digital detoxification is research by Marketing professors Meredith David and James Roberts who found that screen time is harmful to relationships.
Boston Globe: Professor of marketing Tyrha Lindsey-Warren is quoted in this article about a disruptive advertising campaign for a popular Christian TV series.
KWBU (NPR): Marketing professor Tyrha Lindsey-Warren discusses the findings of her research into the unintended effects of minority discounts in the advertising space.
Baylor Business Review: Lingjiang Lora Tu and JaeHwan Kwon study the reach of educational messaging and its impact on the audience.
Sportico: Lane Wakefield, Marketing professor, was mentioned for his contributions to a study on the effects of switching apparel brands on on-field performance and recruiting.
Love to Know: Research by Marketing professors James A. Roberts and Meredith David about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.
The Denver Post: Marketing professor and sports expert Kirk Wakefield was interviewed about how new Denver Broncos' quarterback Russell Wilson is quickly impacting the Broncos' merchandise and ticket sales.
Washington Examiner: Sports, Strategy and Sales professor Kirk Wakefield explains how winning sports tournaments, like March Madness, increases college applicants, improves the academic quality of the student body and raises donations.
WalletHub: Meredith David, professor of Marketing, is a featured expert in this guide where she offers advice on shopping for car insurance.
Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren explains why she started the Waco Family & Faith Film Festival.
WalletHub: Marketing professor Jim Roberts is a featured expert in this article where he offers tips on how to celebrate Valentine's Day on a budget.
MoneyGeek: James Roberts, Marketing professor, is the featured expert in this article about the best cash back student credit cards in 2022.
MoneyGeek: Marketing professor James Roberts is a featured expert in this article about student credit cards.
Scary Mommy: Research by Jim Roberts and Meredith David, Marketing professors, on cellphone addiction, or "phubbing," is cited in this article about its effects on relationships.
The Suffolk Journal: Professors of Marketing James Roberts and Meredith David coauthored a study that is quoted in this article on the struggle faced by college students to balance work, school and social activities.
KWBU (NPR): Andrea Dixon executive director for the Center for Professional Selling and associate professor of Marketing, gives insight into the changing management process.
Wallet Hub: Professor of Marketing James Roberts is featured as a smartphone consumer behavior expert in this article about smartphone spending during the pandemic.
Baylor Connections: JaeHwan Kwon, professor of Marketing, discusses his research utilizing eye-tracking technology to determine attention and physiological responses to uncover clues about what draws and keeps our attention.
KWBU (NPR): Marketing professor Meredith David shares how and when fear-based marketing can be effective.
Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield reviews a large-scale study of sports fans compared to the national population that reveals insights to help explain why brands flock to sports sponsorships and programming.
San Antonio Report: Professor of marketing and executive director of the Center for Sports Strategy and Sales Kirk Wakefield is quoted in this article about the San Antonio Spurs new investor group that includes Austin billionaire Michael Dell.
Waco Tribune-Herald: Marketing professor and professional vocalist Tyrha Lindsey-Warren will perform an homage to Billie Holiday in the local production of "Lady Day at Emerson's Bar and Grill."
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
Forbes: How did the fastest two minutes in sports become an important strategic event for sponsors and sports marketers? Professor of marketing, Kirk Wakefield, shares his expert insights.
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
Waco Tribune-Herald: Marketing professor Tyrha Lindsey-Warren is the founder of the Waco Family & Faith International Film Festival and is quoted about the return of the annual festival.