There can be a lot of anxiety when shopping this time of year, whether that be getting the right gift for a loved one or finding the best deal. Associate Professor of Marketing Ashley Otto discusses her research on consumer decision making and factors influencing a particular set of shoppers who are less likely to make a decision.
Innovative Business: In this episode, Kellen Mrkva discusses how small changes in app design might just be the reason an app is or is not adopted.
Business Review: Darpan Munjal, CEO of Squadhelp.com, emphasizes the value of a brand's name and offers insight on creating a distinctive and memorable business identity.
Baylor Business Review: Kellen Mrkva researches how the smallest of details impact the potential of consumers adopting apps.
Baylor Business Review: Robin and Kirk Wakefield investigate the motivations and responses to identity groups on social media.
KWBU (NPR): Stephanie Mangus explores how emotions influence business outcomes, specifically in sales.
KWBU (NPR): Discover how brand exposure influences decision-making as Ashley Otto's research highlights its role in streamlining choices and boosting satisfaction.
KWBU (NPR): Ann Mirabito challenges conventional notions that uncovers how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.
Digital Journal: At the 2023 Marketing Ethnic Faculty Association (MEFA) conference, "Reflecting on the Past, We Venture Into the Future," associate professor of Marketing, Tyrha Lindsey-Warren, was the recipient of the Dr. Jerome D. Williams Excellence in Mentorship Memorial Award.
Homelight.com: Randy Hacker, Marketing professor and executive director of the Keller Center for Research, is quoted in this article about how a real estate marketing approach can make all the difference in attracting potential buyers and securing a quick sale at the right price.
Innovative Business: People can be passionate about their beliefs, especially on social media. However, as people express those feelings through tweets, posts and videos, polarization is evident on nearly every social platform. Professor of Information Systems, Robin Wakefield, and Edwin W. Streetman Professorship in Retail Marketing, Kirk Wakefield, study where this polarization comes from.
BBC Work Life: Professor of Marketing, Claudio Alvarez, is quoted in this article about what rockets a brand, like Barbie, into a venerated and highly coveted cult status with intense staying power.
Your Tango: This article on phone snubbing, or "phubbing" cites research from phubbing expert and professor of Marketing, James Roberts.
EurekAlert: Meredith David and James Roberts, smartphone researchers and Marketing professors, have studied the correlation between “flow states” and psychological well-being during Instagram and TikTok usage.
CNN: Consumer behavior expert and Marketing professor James Roberts is quoted in this article about “dupes,” or cheaper alternatives to luxury brands with billions of views on social media, and how dupes correlate to the rise of impulse buying.
Noted smartphone researchers and Marketing professors Meredith David and James Roberts find that immersion in a world created by the social media experience drives problematic social media behaviors and addiction.
KWKT (FOX): Marketing professors and smartphone behavioral experts Meredith David and James Roberts have found that social media immersion leads to addiction and behavioral changes.
PsyPost: Marketing professors and smartphone behavioral experts James Roberts and Meredith David are quoted in this article about the relationship between smartphone and social media use, and psychological well-being.
Baylor Business Review: Claudio Alvarez identifies "relational tensions" between consumers and the brands they hold dear.
Baylor Business Review: Christian Kim is on a path that is leading in the direction of a promising future, relying on curiosity as his guide.
Baylor Business Review: Reginald “Reggie” Singletary has found real happiness in a career that differs from his dream job.
Baylor Business Review: Best business practices have evolved over the years and so has how they are taught in the classroom.
Students from the Hankamer School of Business Sports Strategy and Sales (S3) program finished in the top three at multiple national championship competitions last month.
EurekAlert: Smartphone research experts and Marketing professors Meredith David and James Roberts have developed a new model that is a powerful predictor of the acceptance of incorporating smartphones into a church service.
WalletHub: Professor of Marketing James Roberts is a featured expert in this article about the impact of spending on relationships.
PR Log: Tyrha Lindsey-Warren, clinical assistant professor of Marketing and the director of industry relations and experiential learning Baylor Business, was announced as the recipient of the 2022 ATHENA Leadership Award® presented by the Greater Waco Chamber of Commerce.
Baylor Lariat: Residing within Baylor’s Hankamer School of Business, the Center for Professional Selling serves as a home for students majoring in professional selling (ProSales).
Students and stakeholders will gather to participate in the annual Dale P. Jones Business Ethics Forum from Nov. 1-11, hosted by Baylor University's Hankamer School of Business at the Paul L. Foster Campus for Business and Innovation. The two-week long gathering seeks to prepare students for the ethical challenges they will face in the marketplace.
WalletHub: Marketing professor James Roberts is interviewed as a marketing expert in this article reviewing a popular credit card and its rewards program.
James Roberts, professor of Marketing and smartphone behavior expert, is quoted in this article about the negative impacts on families of smartphone addiction among parents.
Baylor Business Review: Ashley Otto explores how exposure to multiple brands makes consumers' purchasing choices easier.
Baylor Business Review: Carissa Padilla shares her experience of overcoming adversity to carry on a family legacy of service.
Baylor Business Review: Five female HSB faculty and staff members are recognized for their contributions and ascend to senior leadership roles.
Baylor Business Review: Amira Lewally fulfills a lifelong dream to work in entertainment while greenlighting other people’s dreams.
Baylor Business Review: Alex Lyzwa embraces a broader concept of beauty in an industry often driven by skin-deep standards.
Baylor Business Review: Kendra Moody takes advantage of the opportunities in front of her as the she moves along an unplanned career path.
Baylor Business Review: Women are using their business superpowers to elevate themselves and their companies to unimagined heights.
The Sports Strategy and Sales (S3) club will host two Buccaneers personnel at the kickoff meeting on Aug. 31 and Sept. 1 which include guests Ben Milsom, chief ticketing officer, and John Breedlove, director of Insights and Strategy.
KWBU (NPR): Ashley Otto, professor of Marketing, explains why, among the thousands of decisions needing to be made daily, cognitive closure is sought by team members over decision-making.
WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.
Deseret News: In this article about restaurants becoming increasingly technology-based, research by Marketing professors Meredith David and James Roberts about the harmful effects of smartphone usage is cited.
Axios: Cited in this article about digital detoxification is research by Marketing professors Meredith David and James Roberts who found that screen time is harmful to relationships.
Boston Globe: Professor of marketing Tyrha Lindsey-Warren is quoted in this article about a disruptive advertising campaign for a popular Christian TV series.
KWBU (NPR): Marketing professor Tyrha Lindsey-Warren discusses the findings of her research into the unintended effects of minority discounts in the advertising space.
Baylor Business Review: Lingjiang Lora Tu and JaeHwan Kwon study the reach of educational messaging and its impact on the audience.
Sportico: Lane Wakefield, Marketing professor, was mentioned for his contributions to a study on the effects of switching apparel brands on on-field performance and recruiting.
Love to Know: Research by Marketing professors James A. Roberts and Meredith David about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.
The Denver Post: Marketing professor and sports expert Kirk Wakefield was interviewed about how new Denver Broncos' quarterback Russell Wilson is quickly impacting the Broncos' merchandise and ticket sales.
Washington Examiner: Sports, Strategy and Sales professor Kirk Wakefield explains how winning sports tournaments, like March Madness, increases college applicants, improves the academic quality of the student body and raises donations.
WalletHub: Meredith David, professor of Marketing, is a featured expert in this guide where she offers advice on shopping for car insurance.