Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren explains why she started the Waco Family & Faith Film Festival.
WalletHub: Marketing professor Jim Roberts is a featured expert in this article where he offers tips on how to celebrate Valentine's Day on a budget.
MoneyGeek: James Roberts, Marketing professor, is the featured expert in this article about the best cash back student credit cards in 2022.
MoneyGeek: Marketing professor James Roberts is a featured expert in this article about student credit cards.
Scary Mommy: Research by Jim Roberts and Meredith David, Marketing professors, on cellphone addiction, or "phubbing," is cited in this article about its effects on relationships.
The Suffolk Journal: Professors of Marketing James Roberts and Meredith David coauthored a study that is quoted in this article on the struggle faced by college students to balance work, school and social activities.
KWBU (NPR): Andrea Dixon executive director for the Center for Professional Selling and associate professor of Marketing, gives insight into the changing management process.
Wallet Hub: Professor of Marketing James Roberts is featured as a smartphone consumer behavior expert in this article about smartphone spending during the pandemic.
Baylor Connections: JaeHwan Kwon, professor of Marketing, discusses his research utilizing eye-tracking technology to determine attention and physiological responses to uncover clues about what draws and keeps our attention.
KWBU (NPR): Marketing professor Meredith David shares how and when fear-based marketing can be effective.
Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield reviews a large-scale study of sports fans compared to the national population that reveals insights to help explain why brands flock to sports sponsorships and programming.
San Antonio Report: Professor of marketing and executive director of the Center for Sports Strategy and Sales Kirk Wakefield is quoted in this article about the San Antonio Spurs new investor group that includes Austin billionaire Michael Dell.
Waco Tribune-Herald: Marketing professor and professional vocalist Tyrha Lindsey-Warren will perform an homage to Billie Holiday in the local production of "Lady Day at Emerson's Bar and Grill."
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
Forbes: How did the fastest two minutes in sports become an important strategic event for sponsors and sports marketers? Professor of marketing, Kirk Wakefield, shares his expert insights.
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
Waco Tribune-Herald: Marketing professor Tyrha Lindsey-Warren is the founder of the Waco Family & Faith International Film Festival and is quoted about the return of the annual festival.