Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsHuffington Post: This article about phubbing (phone snubbing) and parallel scrolling (when couples are phone snubbing each other) cites 2017 research led by consumer behavior researchers and Marketing professors James A. Roberts and Meredith E. David who found that 70% of participants said that cellphones “sometimes,” “often,” “very often” or “all the time” interfered in their interactions with their partners.
Hankamer School of Business undergraduate programs recognized outstanding students at the annual senior appreciation banquet.
NPR (KWBU): In this episode, Ann M. Mirabito, associate professor of Marketing at Baylor, challenges conventional notions that uncover how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.
MarketWatch: Professor of Marketing James Roberts is a featured expert in this article about how additional income can make it easy to break away from smart financial habits.