Major

The Entrepreneurship and Corporate Innovation major consists of 15 entrepreneurship-specific course hours focused on teaching you to:

Identify viable career options in entrepreneurship
Expand conceptual knowledge of the entrepreneurial process
Develop a repertoire of venture management tools and techniques

Entrepreneurship and Corporate Innovation Course Plan

Upon being accepted to the business school, you will meet with a business school advisor to construct your schedule and course sequence for your major.

To earn a major in Entrepreneurship and Corporate Innovation, a student must complete the following courses:

Required Courses for Entrepreneurship and Corporate Innovation Majors:

ENT 3320 - Entrepreneurial Process
Course Description Prerequisite(s): only open to BBA students. An introductory course in entrepreneurship designed to explore the development of innovative thinking and venture exploration which would ultimately lead to a new venture. Topics covered include: Developing an innovative perspective as well as identifying and testing venture concepts. Topics are introduced through the use of creative exercises, team projects, concept identification journals, discussion of entrepreneurship cases, and a business venture startup game.
ENT 4310 - New Venture Finance: The Entrepreneur's Perspective
Course Description Prerequisite(s): ENT 3320 or consent of instructor. Successful entrepreneurs must effectively manage scarce resources in an increasingly complex and global world. This course is designed to provide students with a wide range of financial skills to more effectively manage their resources. Specific issues critical to emerging businesses such as financial forecasting, effective financial management, sources of financing, bootstrapping, and exit planning will be examined. A student may not get credit for both ENT 4310 and FIN 4310.
ENT 4322 - Accelerated Ventures Capstone
Course Description Prerequisite(s): ENT 4310; only open to Entrepreneurship majors. Accelerated Ventures Capstone (AVC) provides an integrative an innovative educational experience with emphasis on experiential learning. Focus is on start-up and new venture growth activities. Teaches students to use all functional areas of business to optimize options to expand firm revenue, finance firm growth and insure long-term sustainable value creation.

Choose any two of the following courses:

ENT 3325 - Skills & Behaviors of the Entrepreneur
Course Description Prerequisite(s): ENT 3320 (may be taken concurrently) or consent of the instructor. Focuses on the individual and the skills and behaviors necessary to be a successful entrepreneur. Students will develop creative thinking skills that will enable them to recognize business opportunities. Other skills include team building, goal setting, leadership, and negotiation. Significant portions of the course are conducted through experiential exercises and simulations.
ENT 3350 - International Entrepreneurship
(Cross-listed as INB 3350) May substitute for ENT 4325, offered in study abroad only Course Description Prerequisite(s): Sophomore standing and consent of instructor. Examines entrepreneurship in other countries by focusing on the unique opportunities and problems associated with the particular country being studied. Comparisons are made between the host country and the United States. General issues related to doing business across national boundaries are included. This course is taught only outside the United States.
ENT 3380 - Global New Ventures
Course Description Prerequisite(s): Either ENT 3315 or 3320. Entrepreneurship is increasingly global in nature, continuously creating new opportunities and competitors. Global Perspectives on New Ventures provides a deep understanding of these dynamics and helps students develop startup concepts that are more likely to succeed in the country-business context in which they may one day launch new international ventures.
ENT 4320 - Managing the Family Business
Course Description Prerequisite(s): Not open to pre-business students. Explores the unique personal and interpersonal issues, as well as the business issues, associated with the family-owned and managed firm. Topics evaluated in the course include the competitive strengths and weaknesses of a family firm; the dynamics of family interactions and the family business culture; conflict resolutions; estate planning; and planning for succession.
ENT 4321 - Accelerated Ventures: Launch
Course Description Prerequisite(s): Upper Level standing. Not open to pre-business students. Accelerated Ventures (AV) is a two-semester program designed to provide an innovative educational experience for students. During the first semester, students enrolled in ENT 4321 create real companies, raise funds, launch products and services, and generate sales. The second component of AV (ENT 4322) teaches students how to grow and sustain that company.
ENT 4330 - Corporate Entrepreneurship: Initiating and Sustaining Innovations
Course Description Prerequisite(s): Upper-level standing; not open to pre-business students. The initial modules of the course explore the nature of innovation--its drivers, patterns and impacts on society and organizations of all sizes and missions. A core aim is delivering tools for recognizing breakthrough-level innovation opportunities and then practicing their use by inventing needed solutions. Subsequent modules focus on the use of these tools and processes in a larger organizational context where selecting the best innovation target is critical, and where stagnation and inertia tend to pull the firm away from the leading edge over time. The goals of the course include demonstrated skills needed for creating and implementing sustained, innovation-driven growth in corporate settings.
ENT 4340 - Technology Entrepreneurship
Course Description Prerequisite(s): Upper-level standing; ENT 4330 or consent of instructor; not open to pre-business students. Business based on patentable technologies display different business models and characteristics from those of non-technical, mainstream businesses. Understanding these distinctions is critical to technology commercialization. Technology Entrepreneurship examines the entire technology commercialization process, from concept to market. It is intended to provide students in business, engineering, and the sciences with the knowledge needed to participate effectively in the processes required for the successful introduction of new technology products in the marketplace.
ENT 4351 - Entrepreneurship in the European Union
Course Description Consent of instructor. BA summer study abroad program that covers a broad range of topics that critically affect startup concerns of businesses in the European Union. Primary emphasis is placed on marketing concerns, economic analysis, and business plan preparation for business. Other issues to be investigated include identifying venture opportunities, concept development, market analysis, pricing, budgeting, legal forms of organization, management of the team, and business valuation and dilution. The students will apply this knowledge by preparing a business plan for a business venture -- based on a well-defined concept of the product or service that could develop within their discipline -- and by presenting their final plans to a panel of private equity holders, venture capitalist, bankers, and other entrepreneurship experts. The course is only offered as part of a Baylor study abroad program.
ENT 4353 - Social Entrepreneurship and Economic Development
Course Description Prerequisite(s): ENT 3320 or consent of the instructor. Is capitalism good for the poor? This course examines the morality of capitalism, the role of institutions in perpetuating or eliminating absolute poverty, and the contextual challenges of entrepreneurship. Recognizing the socio-cultural, political, economic, and technological challenges of doing business in the third world, we use organizational theory to design for-profit ventures that use appropriate technologies to create sustainable solutions to social problems. Course projects are intended to produce organizations that will be partially owned and operated by the members of the communities that benefit from their goods and services.
ENT 4354 - Entrepreneurship in Latin America
Course Description Prerequisite(s): Consent of the instructor. A study abroad course that helps students understand business in Latin America through firsthand experience. Students will study the social, cultural, historical, economic, and political issues that impact entrepreneurship and small businesses in the Latin American country visited and gain insights into the general environment in which they operate. They will learn from visits to a variety of business enterprises, cultural sites, and educational institutions, in addition to exploring geographic places of interest. Insights gained will allow enrolled students to grasp the dynamics of participation in the local economy and society of the specific country visited.
ENT 4360 - Franchising: Franchisee & Franchisor Perspectives
Course Description Prerequisite(s): None This course is designed to introduce the student to the business concept of franchising from the perspectives of both the franchisee and the franchisor. The student will learn to evaluate a franchising opportunity from the franchisee by completing a feasibility study of a currently available franchise and the potential for franchising a business idea by completing a business plan. Managing the franchise will be covered as well.
ENT 4395 - Entrepreneurship Internship
Course Description Prerequisite(s): Consent of instructor; not open to pre-business students. Supervised work by a manager in a firm involved in entrepreneurship. Application and requirements for the entrepreneurship internship are available from the chair of the management and entrepreneurship department.
ENT 4398 - Special Studies in Entrepreneurship
Course Description Prerequisite(s): Consent of instructor; not open to pre-business students. None

Recommended Extra Courses

MKT 3310 - Professional Selling and Communications
Course Description This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT3342, but not both.
MGT 4320 - Negotiating and Conflict Resolution
Course Description Prerequisite(s): MGT 3305. Not open to pre-business students. Enhances individual effectiveness in the workplace through the provision of an advanced understanding of negotiating through the development of specific negotiating skills. Discussions and skill-building exercises in the class are focused broadly and include informal and formal negotiations between multiple departments, and so on. Because effective negotiating is fundamental to an individual's survival and prosperity within an organization, knowledge of negotiating concepts and development of negotiation skills are critical.

MKT 3310 - Professional Selling and Communications

Course Description

This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT3342, but not both.

MGT 4320 - Negotiating and Conflict Resolution

Course Description

Prerequisite(s): MGT 3305. Not open to pre-business students.
Enhances individual effectiveness in the workplace through the provision of an advanced understanding of negotiating through the development of specific negotiating skills. Discussions and skill-building exercises in the class are focused broadly and include informal and formal negotiations between multiple departments, and so on. Because effective negotiating is fundamental to an individual's survival and prosperity within an organization, knowledge of negotiating concepts and development of negotiation skills are critical.

Social Entrepreneurship Track

The Social Entrepreneurship track is a modified 15 hour sequence of entrepreneurial courses for students with a specific interest in social entrepreneurship.

To earn a major in Entrepreneurship through the Social Entrepreneurship track a student must complete the following courses:

Required Courses for the Social Entrepreneurship Track:

ENT 3320 - Entrepreneurial Process

Course Description

Prerequisite(s): only open to BBA students.
An introductory course in entrepreneurship designed to explore the development of innovative thinking and venture exploration which would ultimately lead to a new venture. Topics covered include: Developing an innovative perspective as well as identifying and testing venture concepts. Topics are introduced through the use of creative exercises, team projects, concept identification journals, discussion of entrepreneurship cases, and a business venture startup game.

ENT 4310 - New Venture Finance: The Entrepreneur's Perspective

Course Description

Prerequisite(s): ENT 3320 or consent of instructor.
Successful entrepreneurs must effectively manage scarce resources in an increasingly complex and global world. This course is designed to provide students with a wide range of financial skills to more effectively manage their resources. Specific issues critical to emerging businesses such as financial forecasting, effective financial management, sources of financing, bootstrapping, and exit planning will be examined. A student may not get credit for both ENT 4310 and FIN 4310.

Choose any one of the following courses:

ENT 4325 - Entrepreneurial Leadership
Course Description Prerequisite(s): Departmental permission This course is a practicum in which the student will prepare a written business plan for an actual venture, business or nonprofit, which he/she plans to implement in the future.
ENT 3350 - International Entrepreneurship
Course Description Prerequisite(s): Sophomore standing and consent of instructor. Not open to pre-business students. Examines entrepreneurship in other countries by focusing on the unique opportunities and problems associated with the particular country being studied. Comparisons are made between the host country and the United States. General issues related to doing business across national boundaries are included. This course is taught only outside the United States.

ENT 4325 - Entrepreneurial Leadership

Course Description

Prerequisite(s): Departmental permission
This course is a practicum in which the student will prepare a written business plan for an actual venture, business or nonprofit, which he/she plans to implement in the future.

ENT 3350 - International Entrepreneurship

Course Description

Prerequisite(s): Sophomore standing and consent of instructor. Not open to pre-business students.
Examines entrepreneurship in other countries by focusing on the unique opportunities and problems associated with the particular country being studied. Comparisons are made between the host country and the United States. General issues related to doing business across national boundaries are included. This course is taught only outside the United States.

Choose any one of the following courses:

ENT 4353 - Social Entrepreneurship and Economic Development
Course Description Prerequisite(s): ENT 3320 or consent of the instructor. Is capitalism good for the poor? This course examines the morality of capitalism, the role of institutions in perpetuating or eliminating absolute poverty, and the contextual challenges of entrepreneurship. Recognizing the socio-cultural, political, economic, and technological challenges of doing business in the third world, we use organizational theory to design for-profit ventures that use appropriate technologies to create sustainable solutions to social problems. Course projects are intended to produce organizations that will be partially owned and operated by the members of the communities that benefit from their goods and services.
ENT 4380 - Social Entrepreneurship: Microfinance and Economic Development in Africa
Course Description Prerequisite(s): None This course is a summer study abroad program. Students enrolled in the class will visit one of the following three African countries: Kenya, Rwanda or Ghana. The content of the course examines the use of entrepreneurial skills to craft innovative responses to social problems in Africa. In particular, the ability of microlending practices to stimulate economic activity and alleviate poverty will be studied.

ENT 4353 - Social Entrepreneurship and Economic Development

Course Description

Prerequisite(s): ENT 3320 or consent of the instructor.
Is capitalism good for the poor? This course examines the morality of capitalism, the role of institutions in perpetuating or eliminating absolute poverty, and the contextual challenges of entrepreneurship. Recognizing the socio-cultural, political, economic, and technological challenges of doing business in the third world, we use organizational theory to design for-profit ventures that use appropriate technologies to create sustainable solutions to social problems. Course projects are intended to produce organizations that will be partially owned and operated by the members of the communities that benefit from their goods and services.

ENT 4380 - Social Entrepreneurship: Microfinance and Economic Development in Africa

Course Description

Prerequisite(s): None
This course is a summer study abroad program. Students enrolled in the class will visit one of the following three African countries: Kenya, Rwanda or Ghana. The content of the course examines the use of entrepreneurial skills to craft innovative responses to social problems in Africa. In particular, the ability of microlending practices to stimulate economic activity and alleviate poverty will be studied.

Choose any one of the following courses:

EGR 3302 - Technologies for Developing Countries
Course Description Prerequisite(s): Junior standing or consent of instructor. Survey of the technologies that impact the socio-economic group known as the bottom of the pyramid. The course will focus on two broad classes of technologies, water and energy, and will include the application of renewable energy sources such as solar, wind, and hydro power in the developing world. Engineering Design as a decision-making technique, including economic decisions based on present worth, will be explored. Does not count toward any of the engineering majors; intended for students pursuing a career in international development and/or Christian missions.
ENT 4395 - Entrepreneurship Internship
Course Description Prerequisite(s): Consent of instructor; not open to pre-business students. Supervised work by a manager in a firm involved in entrepreneurship. Application and requirements for the entrepreneurship internship are available from the chair of the management and entrepreneurship department.
ENT 4398 - Special Studies in Entrepreneurship
Course Description Prerequisite(s): Consent of instructor; not open to pre-business students. None
MKT 3340 - Non-Profit Marketing
Course Description Prerequisite(s): None. Applies marketing concepts to objectives of nonprofit organizations. Special attention is paid to fundraising, promotion, and strategic planning in the arts, education and social issues.

Recommended Extra Courses:

MGT 4305 - Principled Leadership
Course Description Prerequisite(s): Junior standing; not open to pre-business students. This class is designed to challenge students to consider the principles they use or will use to lead others and contribute to positive change. Participants will discuss principles and examine role models that live out virtues that serve as the basis for servant leadership and ethical behavior. Moreover, students will be involved in helping the Waco community through applying their personal and business skills in Students in Free Enterprise service learning projects.
MGT 4320 - Negotiation and Conflict Management
Course Description Prerequisite(s): MGT 3305; not open to pre-business students. Enhances individual effectiveness in the workplace through the provision of an advanced understanding of negotiating through the development of specific negotiating skills. Discussions and skill-building exercises in the class are focused broadly and include informal and formal negotiations between multiple departments, and so on. Because effective negotiating is fundamental to an individual's survival and prosperity within an organization, knowledge of negotiating concepts and development of negotiation skills are critical.
MKT 3310 - Professional Selling and Communications
Course Description Prerequisite(s): None. This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT 3342, but not both.
ECO 4334 - Economic Development (Cross-listed as INB 4334)
Course Description Prerequisite(s): ECO 1305 or a minimum grade of C in ECO 2306 and 2307; and junior standing; not open to pre-business students. Critical analysis of current explanations of economic growth and development, involving historical aspects, policies for achieving development in emerging countries, and conditions necessary for continued growth in advanced countries.
ECO 4355 - Economics of Poverty and Discrimination
Course Description No description.
ECO 4331 - African Economic Development (Cross-listed as INB 4341)
Problems of economic development faced by the nations of Africa. Topics covered will include poverty, healthcare, agriculture, population growth, education, the role of women, rural-urban migration, industrialization, trade, aid, debt, and economic reforms.

For further information, please contact the Undergraduate Advising Office.