Minor

The entrepreneurship minor consists of 18 course hours and is designed for students who are not business majors. This minor is intended to equip students with the skills necessary to start and successfully manage a new venture.

Entrepreneurship Minor Course Plan

Required Courses for Entrepreneurship Minors:

ENT 3315 - Starting and Managing a Business
Course Description Prerequisite(s): Upper-level standing; a minimum GPA of 2.75; not open to BBA students. An introductory course for students other than entrepreneurship majors. The course, which is designed around the business plan, examines how to formulate business ideas, select a location, select a legal form of organization, locate financing sources, assess the market, develop a human resource management system, and establish budgets for control.
ENT 3380 - Global Perspectives in Entrepreneurship
Course Description Prerequisite(s): Either ENT 3315 or 3320; Only open to BBA students; BBA students must be admitted to the Business School in order to take this course. Entrepreneurship is increasingly global in nature, continuously creating new opportunities and competitors. Global Perspectives on New Ventures provides a deep understanding of these dynamics and helps students develop startup concepts that are more likely to succeed in the country-business context in which they may one day launch new international ventures.
ENT 4325 - Entrepreneurial Leadership
Course Description Prerequisite(s): ENT 3315; Upper-level standing; a minimum GPA of 2.75; not open to BBA students. This class is a practicum in which the student will prepare a written business plan for an actual venture, business or nonprofit, which he/she plans to implement in the future. It will be very helpful if the student enters the course with the idea for this venture. Typed drafts of the plan and oral presentations of various sections will be submitted and presented during the course. Individuals from the business and/or nonprofit sectors will be involved in providing constructive criticism throughout the process.

Choose one of the following required MKT courses:

MKT 3301 - Marketing Concepts
Course Description Prerequisite(s): Junior standing. Cumulative GPA of 2.75 or higher. Not open to BBA students. MKT 3301 is the foundational marketing course in the business minor and features a decision-oriented overview of marketing in modern organizations. Students will be exposed to a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.
MKT 3310 - Professional Selling and Communications
Course Description Prerequisite(s): Only open to BBA students. Not open to Pre-business majors. This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson.

MKT 3301 - Marketing Concepts

Course Description

Prerequisite(s): Junior standing. Cumulative GPA of 2.75 or higher. Not open to BBA students.
MKT 3301 is the foundational marketing course in the business minor and features a decision-oriented overview of marketing in modern organizations. Students will be exposed to a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.

MKT 3310 - Professional Selling and Communications

Course Description

Prerequisite(s): Only open to BBA students. Not open to Pre-business majors.
This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson.

Choose one of the following Elective ENT courses:

ENT 3301 - Living and Learning
Course Description Prerequisite(s): Consent of instructor; open only to residents of the Entrepreneurship Living & Learning Center. The ENT-LLC cohort class is designed around action planning for creative ideas. The format will vary depending on the specific ideas and the arenas into which they fit and may look like a formal business plan. Students will conceive, design and conduct a final project to incorporate leadership and service to the Baylor or surrounding community. Students will be exposed to creative and innovative thinking and be more able to approach their future careers with an entrepreneurial attitude and desire to give back to the community. This course will count as humanities credit for BBA students.
ENT 3325 - Skills & Behaviors of the Entrepreneur
Course Description Prerequisite(s): ENT 3320 (may be taken concurrently) or consent of the instructor. Focuses on the individual and the skills and behaviors necessary to be a successful entrepreneur. Students will develop creative thinking skills that will enable them to recognize business opportunities. Other skills include team building, goal setting, leadership, and negotiation. Significant portions of the course are conducted through experiential exercises and simulations.
ENT 3350 - International Entrepreneurship
(Cross-listed as INB 3350) May substitute for ENT 4325, offered in study abroad only Course Description Prerequisite(s): Sophomore standing and consent of instructor. Examines entrepreneurship in other countries by focusing on the unique opportunities and problems associated with the particular country being studied. Comparisons are made between the host country and the United States. General issues related to doing business across national boundaries are included. This course is taught only outside the United States.
ENT 4320 - Managing the Family Business
Course Description Prerequisite(s): BBA students must be admitted to the Business School in order to take this course. Explores the unique personal and interpersonal issues, as well as the business issues, associated with the family-owned and managed firm. Topics evaluated in the course include the competitive strengths and weaknesses of a family firm; the dynamics of family interactions and the family business culture; conflict resolutions; estate planning; and planning for succession.
ENT 4321 - Accelerated Ventures: Launch
Course Description Pre-requisite(s): Upper-level standing; only open to BBA students; BBA students must be admitted to the Business School in order to take this course. Accelerated Ventures (AV) is a two-semester program designed to provide an innovative educational experience for students. During the first semester, students enrolled in ENT 4321 create real companies, raise funds, launch products and services, and generate sales. The second component of AV (ENT 4322) teaches students how to grow and sustain that company.
ENT 4330 - Corporate Entrepreneurship: Initiating and Sustaining Innovation
Course Description Pre-requisite(s): Upper-level standing; BBA students must be admitted to the Business School in order to take this course The initial modules of the course explore the nature of innovation--its drivers, patterns and impacts on society and organizations of all sizes and missions. A core aim is delivering tools for recognizing breakthrough-level innovation opportunities and then practicing their use by inventing needed solutions. Subsequent modules focus on the use of these tools and processes in a larger organizational context where selecting the best innovation target is critical, and where stagnation and inertia tend to pull the firm away from the leading edge over time. The goals of the course include demonstrated skills needed for creating and implementing sustained, innovation-driven growth in corporate settings.
ENT 4340 - Technology Entrepreneurship
(Cross-listed as MGT 4340.) Course Description Pre-requisite(s): Upper-level standing; BBA students must be admitted to the Business School in order to take this course Business based on patentable technologies display different business models and characteristics from those of non-technical, mainstream businesses. Understanding these distinctions is critical to technology commercialization. Technology Entrepreneurship examines the entire technology commercialization process, from concept to market. It is intended to provide students in business, engineering, and the sciences with the knowledge needed to participate effectively in the processes required for the successful introduction of new technology products in the marketplace.
ENT 4351 - Entrepreneurship in the European Union
Course Description Prerequisite(s): Consent of instructor. A summer study abroad program that covers a broad range of topics that critically affect startup concerns of businesses in the European Union. Primary emphasis is placed on marketing concerns, economic analysis, and business plan preparation for business. Other issues to be investigated include identifying venture opportunities, concept development, market analysis, pricing, budgeting, legal forms of organization, management of the team, and business valuation and dilution. The students will apply this knowledge by preparing a business plan for a business venture -- based on a well-defined concept of the product or service that could develop within their discipline -- and by presenting their final plans to a panel of private equity holders, venture capitalist, bankers, and other entrepreneurship experts. The course is only offered as part of a Baylor study abroad program.
ENT 4353 - Social Entrepreneurship and Economic Development
Course Description Prerequisite(s): Junior standing; BBA students must be admitted to the Business School in order to take this course. Is capitalism good for the poor? This course examines the morality of capitalism, the role of institutions in perpetuating or eliminating absolute poverty, and the contextual challenges of entrepreneurship. Recognizing the socio-cultural, political, economic, and technological challenges of doing business in the third world, we use organizational theory to design for-profit ventures that use appropriate technologies to create sustainable solutions to social problems. Course projects are intended to produce organizations that will be partially owned and operated by the members of the communities that benefit from their goods and services.
ENT 4354 - Entrepreneurship in Latin America
Course Description Prerequisite(s): Consent of the instructor. A study abroad course that helps students understand business in Latin America through firsthand experience. Students will study the social, cultural, historical, economic, and political issues that impact entrepreneurship and small businesses in the Latin American country visited and gain insights into the general environment in which they operate. They will learn from visits to a variety of business enterprises, cultural sites, and educational institutions, in addition to exploring geographic places of interest. Insights gained will allow enrolled students to grasp the dynamics of participation in the local economy and society of the specific country visited.
ENT 4360 - Franchising: Franchise & Franchisor Perspectives
Course Description Prerequisite(s): Upper-level standing. This course is designed to introduce the student to the business concept of franchising from the perspectives of both the franchisee and the franchisor. The student will learn to evaluate a franchising opportunity from the franchisee by completing a feasibility study of a currently available franchise and the potential for franchising a business idea by completing a business plan. Managing the franchise will be covered as well.

Choose one of the following Elective Business courses:

ACC 2301 - Survey of Accounting
Course Description Prerequisite(s): Sophomore or upper-level standing; a minimum GPA of 2.75; not open to BBA students or other students who have taken ACC 2303. An introduction to accounting for non-business majors that follows the business cycle of a start-up company. Topics include researching a company, financing operations, planning and budgeting, and the basic accounting cycle.
BUS 3302 - Personal Financial Decisions
Course Description Prerequisite(s): None. Basic personal financial management. Principal topics include personal financial statements (balance sheet and income statement); budgeting and cash management; responsible use of consumer credit; personal income taxes; types of personal insurance; investment alternatives; buying and financing major assets (home, automobiles, appliances); and estate planning. (This course will not count toward either BBA or BA-Business degree.)
MGT 3301 - Management Concepts
Course Description Prerequisite(s): None. This course is a cross-section of topics related to interacting with and managing people at work. This course is designed to introduce non-business majors to a survey of concepts related to people in the workplace. This course highlights fundamental concepts related to individual behavior, groups, and organizational processes.

For further information, please contact the Undergraduate Advising Office.

Minor

Entrepreneurship Minor Course Plan

Required Courses for Entrepreneurship Minors:

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Choose one of the following required MKT courses:

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Choose one of the following Elective ENT courses:

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Choose one of the following Elective Business courses:

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Hankamer School of Business