Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsThe Hankamer School of Business welcomed high school students from across the country last month for the annual Sports Business Championship, an immersive competition designed to introduce students to careers in sports sales and sports analytics.
The Hankamer School of Business is pleased to announce a new round of faculty promotions recognizing outstanding contributions in teaching, research and service. These promotions reflect the continued excellence of Baylor Business faculty members who are shaping the next generation of business leaders while advancing knowledge in their respective fields.
The Atlantic: James A. Roberts, professor of Marketing, is a featured expert in this article about the shift in Black Friday shopping behavior.
Baylor experts share practical strategies to help donors support the causes they love with intention, confidence and lasting impact.
Events
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