Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsWalletHub: Assistant professor of Marketing and Professional Selling, Stephanie Mangus, PhD, is a featured expert in this guide on bank account bonuses.
NPR: James Roberts, The Ben H. Williams Professor of Marketing at Baylor and a noted smartphone addiction researcher, was interviewed by Northwestern University journalism student Brandon Kondritz for his entry in the NPR College Podcast Challenge.
Love to Know (Yahoo!): This article about cellphone usage and behavior references a study by marketing professors James Roberts and Meredith David.
WalletHub: Marketing and ProSales professor Eric Swan is the featured expert in this article about the best metal credit cards.
