Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsBusiness Review: Claudio Alvarez, assistant professor of Marketing, delves into consumer-brand relationships, highlighting strategic actions that consumers take with brands.
HealthNews.com: Research by marketing professor James Roberts on the relationship between smartphone and social media use and psychological well-being is cited in this article.
There can be a lot of anxiety when shopping this time of year, whether that be getting the right gift for a loved one or finding the best deal. Associate Professor of Marketing Ashley Otto discusses her research on consumer decision making and factors influencing a particular set of shoppers who are less likely to make a decision.
WalletHub: Assistant professor of Marketing Stephanie Mangus is a featured expert in this article about the offers that are truly worth the hassle of participating in America’s biggest shopping craze.