Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsEurekAlert: Meredith David and James Roberts, smartphone researchers and Marketing professors, have studied the correlation between “flow states” and psychological well-being during Instagram and TikTok usage.
CNN: Consumer behavior expert and Marketing professor James Roberts is quoted in this article about “dupes,” or cheaper alternatives to luxury brands with billions of views on social media, and how dupes correlate to the rise of impulse buying.
Noted smartphone researchers and Marketing professors Meredith David and James Roberts find that immersion in a world created by the social media experience drives problematic social media behaviors and addiction.
KWKT (FOX): Marketing professors and smartphone behavioral experts Meredith David and James Roberts have found that social media immersion leads to addiction and behavioral changes.
