Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsWalletHub: Tyrha Lindsey-Warren, PhD, clinical associate professor of Marketing and Faculty Director of Industry Relations and Experiential Learning, is the featured expert in this article about Capital One's credit card marketing and offers.
Students in the Professional Selling program at Baylor University’s Hankamer School of Business participated in competitions during the fall semester to sharpen their skills and prepare them for real-world business scenarios.
Baylor experts offer practical advice for first-time donors and seasoned givers to align their resources, values and impact.
MSNBC: Professor of Marketing James A. Roberts wrote this column published on Black Friday reviewing the Netflix documentary "Buy Now! The Shopping Conspiracy" and breaking down its key insights.
