Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
KWBU (NPR): Stephanie Mangus explores how emotions influence business outcomes, specifically in sales.
KWBU (NPR): Discover how brand exposure influences decision-making as Ashley Otto's research highlights its role in streamlining choices and boosting satisfaction.
KWBU (NPR): Ann Mirabito challenges conventional notions that uncovers how individuals are turning to the marketplace to manage the stressors associated with mental disorders, offering surprising insights into its potential role in mental health support.
Digital Journal: At the 2023 Marketing Ethnic Faculty Association (MEFA) conference, "Reflecting on the Past, We Venture Into the Future," associate professor of Marketing, Tyrha Lindsey-Warren, was the recipient of the Dr. Jerome D. Williams Excellence in Mentorship Memorial Award.