Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
The Sports Strategy and Sales (S3) club will host two Buccaneers personnel at the kickoff meeting on Aug. 31 and Sept. 1 which include guests Ben Milsom, chief ticketing officer, and John Breedlove, director of Insights and Strategy.
KWBU (NPR): Ashley Otto, professor of Marketing, explains why, among the thousands of decisions needing to be made daily, cognitive closure is sought by team members over decision-making.
WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.
Deseret News: In this article about restaurants becoming increasingly technology-based, research by Marketing professors Meredith David and James Roberts about the harmful effects of smartphone usage is cited.