Marketing Graduate Certificate
Program Overview
Marketing plays a vital role in driving business success across industries. The Marketing Graduate Certificate from Baylor’s Hankamer School of Business provides a strong foundation in business administration while focusing on key areas such as advertising, branding, communications and consumer behavior.
This 12-hour, fully online program is designed to help you understand and apply leading marketing theories, models and tools. Learn from experienced faculty as you explore how to plan, execute and evaluate marketing strategies that connect with audiences and deliver measurable results.
You’ll explore topics such as:
- Brand strategy and evaluation
- Consumer behavior and market research
- Integrated marketing communications
- Advertising and digital marketing channels
Position yourself for success in roles across marketing, brand management, communications and strategy.
Learning Outcomes
Upon successful completion of the Marketing Graduate Certificate, you will be able to:
- Make informed marketing and business decisions in uncertain environments
- Understand the relationship between marketing strategy, branding and performance measurement
- Develop and evaluate effective marketing strategies
- Apply integrated marketing communications across mass, digital and personal channels
Career Outcomes
- Marketing Director
- Brand Manager
- Senior Marketing Analyst
- Product Manager
- Market Research Analyst
- Digital Marketing Manager
Earn Digital Recognition
To further enhance your professional profile, Baylor awards a Credly digital badge alongside the graduate certificate. This verified credential can be easily included in your LinkedIn profile, your digital résumé or your email signature - making your skills visible and verifiable to employers and peers.
Courses
In order to earn a Graduate Certificate in Marketing, students must complete 12 credit hours.
Take all the following courses:
| MKT 5310 | Seminar in Marketing Strategy |
| MKT 5340 | Strategic Brand Management |
| MKT 5360 | Marketing Analytics |
| MKT 5380 | Crisis Communication Management |
TOTAL: 12 Hours
Interested in continuing your education? Students who complete a graduate certificate can apply their coursework toward a Baylor MBA. Take the next step and explore how your graduate certificate can lead to a full graduate degree.
