Office of Communications and Marketing

The Office of Communications and Marketing at Baylor’s Hankamer School of Business works with the departments, centers, institutes and programs across the Business School to develop and deliver integrated, strategic communications plans aimed at cultivating a positive reputation for the organization.

Mission

We cultivate a positive reputation for the Hankamer School of Business.

Vision

We advance the reputation of Baylor Business with thought leadership, expertise and creativity, crafting media that engages audiences.

Values

We operate on a foundation of values that include leadership, relevance, innovation, integrity, respect, collaboration, teamwork and a Christian commitment.

Request Forms

Below is a list of the various project request forms through the Office of Communications and Marketing.

• Events Request Form: Request services for events, such as:
  • Adding event to the HSB website calendar
  • Designing and deploying digital signs 
  • Social media post
  • Photography
  • Checking out table drapes and backdrops
  • All events submitted via this form are entered into the internally shared HSB Events Outlook calendar
• Project Request Form: Request assistance on communications and/or marketing projects not associated with an event request, such as:
  • Write or edit a story or press release (also included in the 10x/year email newsletter)
  • Photography
  • Video
  • Brochures and department annual reports
  • Social media
  • Paid digital advertising
  • Collaboration on a marketing communications plan for a new or key program or initiative
• Web Change Request Form: Request changes to HSB website/webpages
  • Please review the HSB Website Policy before submitting Web Change Requests.
  • To request a new or updated faculty or staff profile page, please fill out this template before uploading to the Web Change Request Form.
• Digital Sign Request Form: Request digital sign development and/or deployment. All signs must be the correct size and adhere to brand standards (details are provided in the form).
• iStock Request Form: Request licensed iStock photography for use in blog posts and digital signs. This is primarily for the Communications and Marketing team, the events coordinator (Marian Skopik) and the Graduate Business Programs. (Did you know that Baylor’s agreement with Adobe provides you with access to Adobe stock art?)
• Alumni News Update: Alumni can submit news updates about career or personal achievements that may be included in an upcoming HSB email newsletter and/or the Baylor Business Review magazine "Alumni News" section.

Digital Assets

Below is a list of links to digital assets. (Box login is required to access these files.)

• HSB Logos
  Up-to-date HSB logos and department logos.
• Email Signature Guidelines and Graphic
  (Please read the “README_email-signature.pdf" file before using)
• Legal Content Release Form
  If recording video, photos or audio, you must have the subject sign a legal release form and you must retain the signed form.
• HSB Centennial Heritage Mark
  (This can only be used in conjunction with the Baylor brand logo)
• PowerPoint Templates
• HSB Electronic Letterhead
• Teams/Zoom Backgrounds
  Digital Backgrounds for Zoom and Microsoft Teams.

Department of Communications and Marketing Staff