Marketing
Why Marketing?
The Marketing concentration is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Explore leading theories, models, and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught.
Curriculum
Required Courses | |
Corporate Entrepreneurship: Initiating and Sustaining Innovation | |
Leading with Integrity | |
Business Analytics for Decision Making | |
Economic Tools for Management Decision Making | |
Financial Reporting and Analysis | |
Financial Decision Making | |
Valuation and Private Equity | |
Global Human Capital Leadership | |
Managerial Accounting | |
Manufacturing and Service Operations | |
Strategic Management | |
Negotiation and Conflict Resolution | |
In Residence: Government, Business, and Societal Impact | |
| Concentration |
Seminar in Marketing Strategy | |
Strategic Brand Management* | |
Marketing Analytics | |
| Optional Experiential Learning** |
In-Residence: Global Strategy: Building and Sustaining Competitive Advantage | |
Total Credit Hours: 45 |
*Taken online
**Additional Fees Apply
