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Strategic Marketing
Why Strategic Marketing?
The Strategic Marketing concentration is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Explore leading theories, models, and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught.
Curriculum
Required Courses | |
ENT 5342 | Corporate Entrepreneurship: Initiating and Sustaining Innovation |
MGT 5311 | Leading with Integrity |
QBA 5330 | Business Analytics for Decision Making |
ECO 5340 | Economic Tools for Management Decision Making |
ACC 5305 | Financial Reporting and Analysis |
FIN 5260 | Financial Decision Making |
FIN 5361 | Valuation and Private Equity |
MGT 5136 | Global Human Capital Leadership |
ACC 5320 | Managerial Accounting |
MGT 5320 | Manufacturing and Service Operations |
BUS 5385 | Strategic Management |
MGT 5340 | Negotiation and Conflict Resolution |
| Concentration |
BUS 5302 | In Residence: Government, Business, and Societal Impact |
MKT 5310 | Seminar in Marketing Strategy |
MKT 5340 | Strategic Brand Management* |
MKT 5360 | Marketing Analytics* |
Optional Experiential Learning** | |
MGT 5307 | In-Residence: Global Strategy: Building and Sustaining Competitive Advantage |
Total Credit Hours: 45 |
*Taken online
**Additional Fees Apply