Marketing Major
Why Major in Marketing?
As a marketing major, you have the opportunity to tailor your studies to fit your specific career goals.
The Marketing Major focuses on creating hands-on courses to better teach core concept. Small classes (18-24 students) better accommodate these learning experiences, as well as allowing students, professors, and industry partners to interface directly.
The goal of our faculty is to mold you into a highly marketable asset when you leave Baylor to start your career. Part of this process involves equipping you with the tools necessary to obtain at least one internship prior to graduation.
Marketing Course Plan
The Marketing course plan is taken as part of the Bachelor of Business Administration degree.
BBA Core
Forty-eight hours from the BBA Core form the basis of business knowledge for marketing majors, as well as all business majors at Baylor.
| REQUIREMENT | HOURS |
|---|---|
| I. University/BBA Core | -- |
| II. MKT Major Required Courses | 9 hours |
| MKT 3325 - Consumer Behavior MKT 3330 - Marketing Research (Spring of Junior Year) MKT 4330 - Marketing Analysis and Decision Making |
|
| III. Marketing Electives (Choose 3) | 9 hours |
| MKT 3310 - Professional Selling and Communications I MKT 3320 - Advertising Procedures MKT 3340 - Non-Profit Marketing MKT 4310 - Sales Force Management MKT 4315 - Retail Store Management MKT 4320 - Marketing Channels MKT 4321 - Promotion Campaigns MKT 4325 - International Marketing MKT 4340 - Strategic Brand Management MKT 4350 - Digital Marketing MKT 4360 - Customer Analytics MKT 4395 - Marketing Internship |
|
| Core + 18 hours |
