Programs and Course Information

The Baylor Marketing department offers a variety of learning opportunities each tailored to meet specific career goals. Within Marketing you can choose from five different program options, as well as the option to minor in Nonprofit Studies for non-business students.

• Marketing Major

  This is our core Marketing Major. Choosing this option allows you to narrow your studies to your desired career goals in Marketing. You can combine courses from areas such as Marketing, Advertising, Consumer Behavior, or Professional Selling to become a generalist in Marketing Management. In addition to the core marketing major is the option to combine the major with a track in Nonprofit and Social Enterprise Marketing.

• Professional Selling Major

  Professional Selling is a major offered within the Marketing Department that will equip you with core skills involved in selling, managing and growing long-term customer relationships. Additional focus is placed on sales force management and leadership, negotiating and strategic decision-making.

• Sales Strategy in Sports and Entertainment Track

  The S3E program prepares students for careers as leaders in the business of sports and entertainment. The S3E courses are taken as part of the Marketing major in the Bachelor of Business Administration degree. The Sales Strategy in Sports and Entertainment program provides the opportunity to intern and begin careers in analytics or sales leadership at the highest level of professional and collegiate sports, esports, music and entertainment, corporations or agencies.