Sports Strategy and Sales Tracks
Why Major in Marketing with an S3 Track?
The Sports Strategy and Sales program is the opportunity to intern and begin careers in Analytics or Sales Leadership at the highest level of professional and collegiate sports, esports, corporations or agencies.
The coursework in business analytics and professional selling for sports are rooted in values-based leadership principles that will guide you in making a meaningful difference in the workplace. Read more about the S3 Values Based Leadership program and annual S3 student sports trips here.
Program Admission
If you choose to major in Marketing and select an emphasis in sales or analytics, please declare this by completing this application form. Completing the form gives you priority seating in S3 classes. The form may be completed prior to entering Baylor.
Admission Criteria
- Completion of the application form prior to March 1st preceding admission to the Hankamer Business School. The earlier the better.
- Admission into the Hankamer School of Business
- Membership and participation in the S3 Club
- Grade point average
Program Contact
If you are interested in more information about the program, please contact Lane Wakefield or Kirk Wakefield and visit the Center for Sports Strategy and Sales.
S3 Course Plan
The S3 course plan is taken as part of the Bachelor of Business Administration degree.
BBA Core
Forty-eight hours from the BBA Core form the basis of business knowledge for S3 majors. The core forms the foundation for all business majors at Baylor.
Program Tracks
As an S3 Marketing major, you will be prepared to pursue one of the following career paths:
- Sales Leadership
- MKT 3310 - Professional Selling and Communication (Fall only with Wakefield)
- MKT 4341 - Professional Selling and Communication for Sports II (Spring only, Junior)
- Analytics
- MKT 4342 - Sports Marketing Analytics (Fall only with Wakefield)
- MKT 4360 - Customer Analytics (Spring only with Wakefield)
- Internship
- MKT 4396 - Sports Marketing Internship (must be approved in advance by Wakefield)
Graduate Placement
All S3 students have the opportunity to interview with a variety of professional sports teams, sports media and sports marketing agencies. See the placement of alumni and previous S3 classes.
Armed with a degree in business from Baylor University and two years of professional training in sales and marketing, S3 graduates have outstanding sales and marketing careers in a variety of fields.
Below is a representative list of organizations hiring recent graduates:
- Birdie Box*
- Vegas Golden Knights*
- Dallas Mavericks*
- San Antonio Spurs*
- WOWorks*
- 9th Wonder*
- SAP*
- Baylor Athletics*
- Dallas Cowboys
- Dallas Stars
- Texas Rangers
- Houston Astros
- Houston Dynamo
- Houston Rockets
- Houston Texans
- Milwaukee Bucks
- Denver Nuggets
- Orlando Magic
- Oklahoma City Thunder
- Atlanta Hawks
- Memphis Grizzlies
- Portland Trailblazers
- Charlotte Hornets
- Sacramento Kings
- Madison Square Garden
- Brooklyn Nets
- Washington Commanders
- Minnesota Vikings
- Miami Dolphins
- Arizona Diamondbacks
- Milwaukee Brewers
- New York Yankees
- New York Mets
- Austin FC
- NYC FC
- NASCAR
- KORE
- AT&T
- PGA Tour, Inc.
- Genesco Sports
- Learfield
- Peak Sports Management
- E-15 Group
- RevelXP
*Values Based Leadership Advisory Board Members
Scholarships
The Marketing Department annually awards scholarships ranging from $750-$2500 for outstanding S3 Marketing majors with financial needs. Must be junior or senior standing.
