• Skip to main content
  • Skip to main navigation
Baylor University
Hankamer School of Business
  • About
    • Facts and Statistics
    • Mission and Values
    • School History
    • Office of the Dean
    • Advisory Board
    • Organizational Chart
    • Christian Leadership and Ethics
    • Robbins Institute
    • Technology Center and Facilities
    • Maps and Directions
    • Contact Information
  • Undergraduate
    • Current and Prospective Students
    • Accounting and Business Law
    • Baylor Business Fellows
    • Economics
    • Entrepreneurship and Corporate Innovation
    • Finance, Insurance and Real Estate
    • Hankamer Scholars
    • Information Systems and Business Analytics
    • Management
    • Marketing
  • Graduate
    • MBA
    • Master of Accountancy & Master of Taxation
    • Master of Science in Business Analytics
    • Master of Science in Economics
    • Master of Science in Information Systems
    • PhD in Entrepreneurship
    • PhD in Health Services Research
    • PhD in Information Systems
    • Army-Baylor Program
    • Graduate Certificates
    • Admissions
  • Global Business
    • Study-Abroad Opportunities
    • Other Global Opportunities
    • Student Resources
    • Events
    • Student Testimonials
    • Global Engagement Certificate
    • Faculty Resources
    • About the Center
    • Giving to McBride Center
  • Faculty and Research
    • Faculty and Staff Directory
    • Faculty Diversity
    • Faculty and Staff Resources
    • Industry Relations and Experiential Learning
    • Research Highlights
  • Student Resources
    • Team Room Reservation
    • Career Resources
    • HSB Scholarship Applications
    • Study Abroad
    • Student Organizations
    • HSB Peer Leader Program
  • Alumni
  • News and Events
    • News
    • Events
    • Baylor Business Review Magazine
    • Business Podcasts
  • Giving
Baylor BU Hankamer School of Business Graduate MBA Online MBA Programs and Course Information Marketing
  • MBA
    • About
    • Full-Time MBA
    • Online MBA
      • Admissions
      • Programs and Course Information
        • General MBA
        • Cybersecurity
        • Executive Communication
        • Global Trade and Supply Chain Management
        • Marketing
      • Student Support
      • Events
      • Visit Us
    • EMBA Dallas
    • Graduate Certificates
    • Faculty
    • Staff
    • News
    • Events
  • Master of Accountancy & Master of Taxation
  • Master of Science in Business Analytics
  • Master of Science in Economics
  • Master of Science in Information Systems
  • PhD in Entrepreneurship
  • PhD in Health Services Research
  • PhD in Information Systems
  • Army-Baylor Program
  • Graduate Certificates
  • Admissions

Marketing

Program Overview

The Online Master of Business Administration with a Concentration in Marketing is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Taught by our experienced faculty, this program provides a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any business succeed.

Explore the leading theories, models and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught. By earning your Online MBA—Marketing Concentration, you'll add tremendous value to your personal brand and position yourself for a variety of careers.

Learning Outcomes

  • Make better marketing and business decisions in the face of ambiguity.
  • Understand the synergies within marketing from strategy to brand to measurement of strategy and brand initiatives.
  • Develop effective marketing strategies and be able to measure the effect of those strategies.
  • Understand integrated marketing communications and how to effectively use mass, digital and personal channels of communication.

Career Outcomes

  • Marketing Director
  • Brand Manager
  • Senior Marketing Analyst
  • Product Manager
  • Market Research Analyst
  • Digital Marketing Manager

Courses

In order to earn an Online MBA degree in Marketing, students must complete 48 credit hours. Below you will find the required core courses you must take for the Marketing concentration:

ACC 5420 Accounting
ECO 5415 Economics for Managers
FIN 5460 Fundamentals of Applied Business Finance
MGT 5410 Managing for Higher Performance
MGT 5420 Manufacturing & Service Operations
MGT 5485 Strategic Management & Business Policy
QBA 5435 Business Statistics
MIS 5450 Managing Information Technology in Enterprise
MKT 5410 Strategic Marketing
MKT 5440 Strategic Brand Management
MKT 5460 Marketing Analysis
CHOOSE ONE COMMUNICATION COURSE
BUS 5460 Communicating with Data
BUS 5490 Strategic Communication
MGT 5402 Negotiation
MKT 5480 Crisis Communication Management

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411

Request Information

Select Program

By submitting this form, I am providing my digital signature agreeing that Baylor University (Baylor) may email me or contact me regarding educational services by telephone and/or text message including utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend Baylor or to purchase any other goods or services.

About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Hankamer School of Business Graduate MBA Online MBA Programs and Course Information Marketing
  • General MBA
  • Cybersecurity
  • Executive Communication
  • Global Trade and Supply Chain Management
  • Marketing
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give Light
  • Give to Baylor
  • Illuminate
  • News
  • Pro Futuris
  • Search
  • Social Media
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Accessibility
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Report It
  • Title IX
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678