Online MBA Marketing Concentration

Program Overview

The Online Master of Business Administration with a Concentration in Marketing is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Taught by our experienced faculty, this program provides a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any business succeed.

Explore the leading theories, models and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught. By earning your Online MBA—Marketing Concentration, you'll add tremendous value to your personal brand and position yourself for a variety of careers.

Learning Outcomes

• Make better marketing and business decisions in the face of ambiguity.
• Understand the synergies within marketing from strategy to brand to measurement of strategy and brand initiatives.
• Develop effective marketing strategies and be able to measure the effect of those strategies.
• Understand integrated marketing communications and how to effectively use mass, digital and personal channels of communication.

Career Outcomes

• Marketing Director
• Brand Manager
• Senior Marketing Analyst
• Product Manager
• Market Research Analyst
• Digital Marketing Manager

Earn Digital Recognition

As part of the Marketing concentration, students will earn a Marketing Certificate upon successful completion of the program. To further enhance your professional profile, Baylor awards a Credly digital badge alongside the certificate. This verified credential can be easily included in your LinkedIn profile, your digital résumé or your email signature - making your skills visible and verifiable to employers and peers.