Online MBA Business Analytics Concentration
Program Overview
Business analytics skills are increasingly required across a variety of industries and jobs. Gain the skills to analyze complex business data and drive strategic decisions with the Business Analytics concentration in the Online MBA program. Designed to provide students with a comprehensive understanding of data analysis and business intelligence, this program equips you to transform raw data into actionable insights that lead to measurable outcomes.
Learn how to analyze data sets, manipulate the data points and understand data visualization to accurately represent ongoing business decisions from our expert faculty. Beyond technical skills, this program will help you develop a strategic mindset, preparing you for success in high-demand roles.
Learning Outcomes
- Apply statistical techniques to analyze data.
- Employ predictive analytics to develop data-driven insights.
- Apply data-driven insights to make effective business decisions.
- Create compelling data visualizations that enhance effective storytelling.
Career Outcomes
- Consultant
- Financial Analyst
- Business Analyst
- Operations Analyst
- Chief Data Officer
- Business Intelligence (BI) Analyst
- Data Architect
- Product Manager
Earn Digital Recognition
As part of the Business Analytics concentration, students will earn a Business Analytics Certificate upon successful completion of the program. To further enhance your professional profile, Baylor awards a Credly digital badge alongside the certificate. This verified credential can be easily included in your LinkedIn profile, your digital résumé, or your email signature—making your achievement visible and verifiable to employers and peers.
Courses
In order to earn an Online MBA degree in Business Analytics, students must complete 42 credit hours.
Core Courses
Below you will find the required core courses you must take for the Business Analytics concentration:
| ACC 5305 | Fundamentals of Financial Reporting and Analysis |
| ACC 5320 | Managerial Accounting |
| BUS 5385 | Strategic Management |
| ECO 5340 | Economic Tools for Management and Decision Making |
| FIN 5360 | Seminar in Corporate Finance |
| MGT 5310 | Management of Organizational Behavior |
| MGT 5320 | Manufacturing and Service Operations |
| MIS 5355 | Management of Information Systems |
| QBA 5330 | Business Analytics for Decision Making |
Marketing Requirement (Choose 1) | |
| MKT 5310 | Seminar in Marketing Strategy |
| MKT 5340 | Strategic Brand Management |
| MKT 5360 | Marketing Analytics |
| MKT 5380 | Crisis Communication Management |
Communication Requirement (Choose 1) | |
| BUS 5360 | Communicating with Data |
| BUS 5390 | Management Communication |
| MGT 5340 | Negotiation and Conflict Resolution |
Concentration (Complete All*) | |
| MIS 5342 | Business Intelligence |
| MIS 5343 | Seminar in Data Visualization |
| QBA 5331 | Applications in Business Analytics |
*Note: QBA 5330 Business Analytics for Decision Making (a core course) is also considered part of the Business Analytics concentration course requirements.
| Total Hours | 42 |
