How to Participate: Students
The Marketing Internship Program is an opportunity for you to gain firsthand experience designing, developing and supporting the applications and projects that give businesses their competitive edge.
Internship Benefits
Marketing Exposure
As an intern, you will work in an organization and learn firsthand about strategy, marketing-enabled initiatives, organizational dynamics and effective project management.
Mentoring
You will work with a mentor from the organization who will share with you the challenges of managing in a global enterprise. They will also help open doors for you to investigate and refine your ideas for improvement.
Executive Exposure
Upon concluding your internship, you will share the insights gained while interning with your management team. The challenges you'll encounter on a day-to-day basis, in combination with your internship presentation, will help you develop a unique combination of skills and a head start in your career.
Participating In the Program
The internship class is open to full-time juniors and seniors. Undergraduates receive 3-hours of course credit for approved internships.
Eligibility
- Strong academic record with a minimum GPA of 3.0 in the Marketing major. Overall GPA's need to be at least a 2.7. If the overall GPA is less than a 3.0 the student must demonstrate exceptional interpersonal skills and responsibility.
- Student must be admitted to the business school.
- Be a Marketing major.
- Have secured a suitable internship.
Internship Requirements
- All internships must be approved prior to the beginning of the internship experience. Baylor's Marketing program does not award credit for prior work experience, so if you've already completed your internship and did not enroll in the course before hand, you cannot receive course credit from the Marketing program.
- Undergraduate students must work a minimum of 150 hours.
- A part-time or summer job does not necessarily qualify as an internship opportunity. You cannot receive internship credit for a job you are currently performing. If you would like to continue working with the same employer you will need to secure some new and different responsibilities for it to qualify as an internship.
Receiving Course Credit
Completing your internship involves the following steps:
| Timeframe | Action |
|---|---|
| Before your internship begins | Apply for the internship class by completing the internship application form. Setup an interview with Randy Hacker, Internship Program Directory. Interviews are held at various times. Mr. Hacker's office is #227.03 in the Paul L. Foster Campus for Business and Innovation. Contact Randy Hacker for a closed class permit to register for the internship class. Upon receiving the permit, register for class on BearWeb. Undergraduates should register for MKT 4395. |
| During your internship | You will complete two written papers, an eight-week journal, a final presentation and a performance evaluation. |
| After your internship | Grades are assigned when the you have completed all internship assignments. Grades will be registered at the end of the semester in which you are enrolled in the course. |
Securing An Internship
| Time Period | Activity |
|---|---|
| August | Update your resume - ways to stand out
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| September |
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| October | Historically, agencies and large companies hire in October for internships beginning in May. These companies have some of the best internship programs and they are looking for top students. |
| December |
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| January | Post your updated resume on hire a bear and begin searching hire a bear for internship/job opportunities. |
| February | Attend the career fair. Many companies, in many areas, will be attending and looking for marketing majors to hire in all sorts of internship roles. Expand your job search beyond Handshake. This will involve applying to companies directly through their websites and looking at job postings. |
| March-April | Take the steps necessary to earn course credit for your internship. You need to complete the form in March-April. You will take the internship class over the summer. However, to save tuition dollars you will enroll in the class and finish your requirements in the Fall. |
Course Requirements
The most important aspect of your internship is being a high-performing employee. A significant portion of your grade comes from your supervisor's evaluation. The other graded areas are as follows. Each of these categories are intended to help you become a high-performing employee.
- Journal Reflections
- Internship Presentation
- Supervisor Review
- Goals and Objectives Paper
- Book Application Paper
In most cases, it is not acceptable to work on schoolwork during your internship. You need to complete these materials on your own time and use your work hours to work on projects the company has outlined for you.
