The S3E program prepares students for careers as leaders in the business of sports. The S3E courses are taken as part of the Marketing major in the Bachelor of Business Administration degree. Select one of the tracks below as an S3E emphasis in the Marketing major.
Please declare yourself as an S3E program member with an emphasis in sales or analytics by completing this form to obtain priority seating in S3E courses.
You may join the Pre S3E Elite by completing the S3E Admissions Form before you arrive at Baylor or as a freshman or sophomore. S3E classes are in high demand with limited seating.
Forty-eight hours from the BBA Core form the basis of business knowledge for S3E majors. The core forms the foundation for all business majors at Baylor.
In the S3E program you may choose one of two parallel tracks that determine your internship and path to finding a fulfilling career with a company, agency, third-party rights holder, professional team or NCAA member. Taking the courses in order in the junior year allows us to help you find relevant internships in the summer between the junior and senior years.
- Analytics: Sound data strategy enables brands, (eSports) teams, media and agencies to plan, lead, organize and control marketing and sales strategies. Students learn to manage, analyze, report and deliver actionable data insights to drive revenue for sports and entertainment properties. Students completing the S3E Analytics emphasis in the Marketing major should also complete the requirements for the Hankamer School of Business Certificate in Business Analytics. Careers begin with teams, agencies, and brands leading to executive leadership positions.
- Sales Leadership: We prepare you for a career as a leader in professional or collegiate sports. With teams, careers begin in developing new business for season memberships and group sales, before moving to positions with greater responsibility and influence leading to management and executive positions. We prepare students to generate revenue through ticket and partnership sales representing eSports, professional and collegiate teams and third-party rights holders (for NCAA properties). As servant leaders our values are in people, purpose and performance, in that order.
|I. University/BBA Core
|II. S3E Courses for Emphasis in the Marketing Major
|6 hours + 3 hours internship
Students may choose the Sales or Analytics track, or may include both using upper-level electives.
MKT 3310 - Professional Selling and Communication (Fall only with L.Wakefield)
MKT 4341 - Professional Selling and Communication for Sports II (Spring, Junior)
MKT 4342 - Sports Marketing Analytics (Fall only with K.Wakefield) Tools: SPSS
MKT 4360 - Customer Analytics (Spring only with K.Wakefield) Tools: SPSS, JASP (R), CRM
All S3E Students
MKT 4396 - Sports Marketing Internship (Summer after junior year)
|III. Certificate in Business Analytics
|Recommended for S3E Analytics track
MIS 4340 - Database Management (Fall; Jr/Sr) Tools: SQL, database admin, security
MIS 4360 - Data Visualization (Spring; Jr/Sr) Tools: Tableau
MIS 4344 - Business Intelligence (Senior) Tools: SAS, predictive modeling