Curriculum

The S3E program prepares students for careers as leaders in the business of sports. The S3E courses are taken as part of the Marketing major in the Bachelor of Business Administration degree. Select one of the tracks below as an S3E emphasis in the Marketing major.

S3E Declaration

Please declare yourself as an S3E program member by completing this form to obtain priority seating in S3E courses.

You may join the Pre S3E Elite by completing the S3E Admissions Form before you arrive at Baylor or as a freshman or sophomore. S3E classes are in high demand with limited seating.

BBA Core

Forty-eight hours from the BBA Core form the basis of business knowledge for S3E majors. The core forms the foundation for all business majors at Baylor.

Program Requirements

As an S3E Marketing major, you will be prepared to pursue sales or analytics roles in a sports marketing field.

S3E Courses