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Baylor BU Hankamer School of Business Undergraduate Marketing Center for Sports Strategy and Sales Students
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Students

Students entering the Hankamer School of Business as Marketing majors wishing to emphasize S3 Sales or S3 Analytics should declare this intention in advance by completing the S3 Admissions Form. All marketing majors are eligible to take the S3 courses as electives if space is available. Students declaring the emphasis receive seating priority in accordance with:

a. Advance admissions: The sooner the better, as this indicates clear goals and commitment to those goals.

b. Grade point average. Entry into the business of sports is extremely competitive. GPA is a critical indicator for aptitude in the analytics track.

c. S3 Club participation: Attendance records provide insight into student interest in the business of sports as a fulfilling career path. Join the S3 Club as soon as you arrive on campus! Join the S3 Club here.

Join the Pre S3 Elite by completing the S3 Admissions Form before you arrive at Baylor or as a freshman or sophomore. This helps us stay in contact throughout your journey to reach your goals in the business of sports. Completing the S3 Admissions Form gives you priority in class permits. S3 classes are in high demand with limited seating.

The S3 program places over 95% of students in full-time positions before graduation. Close partnerships with the teams, leagues, and corporations allow many to receive full-time offers in the fall term preceding graduation. S3 students take the initiative to acquire summer internships between the junior and senior year with an organization affiliated with the S3 program or others in the industry.

Since the first graduating class in 2006, S3 has placed hundreds of graduates with professional sports teams & agencies (74%), with the remainder (26%) obtaining full time positions with companies who seek individuals with the skills S3 graduates possess in generating revenue. S3 alumni have successfully moved into leadership roles in sports & related industries.

Graph showing Student Placement of the S3 program: NBA is 26%, MLB + NFL is 15%, NHL + MLS is 8%, Sports Marketing Agency and brand is 25%, and Other Sales and Analytics is 26%

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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Baylor BU Hankamer School of Business Undergraduate Marketing Center for Sports Strategy and Sales Students
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