About
The Center for Sports Strategy and Sales is the only program in the US focused on generating revenue for sports. S3 graduates have career opportunities in sales, digital marketing or business analytics for major league teams, university athletics, corporations and agencies. Baylor is the only university combining learning with practice in partnership with the Athletics Department to prepare graduates for careers in the business of sports.
The S3 program is unique in vision, values, mission and culture to transform the business of sports and entertainment. Consistent with the Christian mission and purpose of Baylor University, we prepare passionate servant leaders to positively influence lives in places people go to play or watch others play.
S3 Vision
To instill integrity in the business of sports and entertainment.
S3 Values
The acronym SIC 'EM represents Spirit, Integrity, Commitment, Empowerment, and Motivation.
S3 Mission
To faithfully live lives of integrity marked by a strong work ethic to influence and transform relationships in the sports and entertainment industry one person at a time.
S3 Culture
Members of S3 agree to:
- Stay fit
- We bring ourselves to work and school: spiritually, physically, morally, emotionally and financially.
- Make it better
- Make the good better, the better best, never let it rest.
- Take it personally
- Each S3 member takes the S3 vision, values and mission personally.
- Collaborate
- Leadership isn’t just getting things done right, but getting things done through other people.
- Replace yourself
- We extend our influence by finding and mentoring replacements.
- Remain open-handed
- We embrace change with an open mind, with open hands and open communication.
- Go the 2nd mile
- Go beyond the minimum. Exceed expectations.
Staying fit, beginning with our spiritual lives, drives overall fitness and behaviors consistent with SICEM values and the other six behaviors to accomplish the S3 Vision and Mission. Going the 2nd mile is the keystone to completing the first six behaviors that permeate the S3 Culture.
S3 Transformation
The overall goal of S3 and its partners is to transform the business of sports and entertainment to value competitive compensation, work/life integration and fulfilling careers.
Two ways we accomplish this is hosting national collegiate championships in sales (NCSSC) and analytics (NCSAC) and supporting global sports missions. S3 seniors who excel in sales or analytics compete in the national championships.
Those interested in global sports missions are encouraged to give financially and/or to serve with our partners at Hoops for Hope International in global sports missions or Hoops Huddle in Waco sports missions.
Go here to give to S3 Global Sports Missions. Please click on “Additional Info” and write “Missions” in the comments section. Your giving will support sports ministries in developing countries and enable Baylor S3 students to serve on international mission trips. Read more about Baylor S3 Global Sports Missions here.
Follow Baylor S3 on LinkedIn here to keep up with the latest news on events and announcements.
Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales
The Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales was established in 2020, in honor of Darryl Lehnus’ retirement from Baylor University after over 35 years of service.
This endowed scholarship fund provides assistance to deserving students attending Baylor University enrolled in the Hankamer School of Business and pursuing a degree program affiliated with the Center for Sports Strategy and Sales. Preference is given to those in the S3 Sales Track with demonstrated integrity and a passion to pursue a fulfilling career in the business of sports and entertainment.
