About
The Center for Sports Strategy and Sales is the only program in the US focused on generating revenue for sports. S3 graduates have career opportunities in sales, digital marketing or business analytics for major league teams, university athletics, corporations and agencies. Baylor is the only university combining learning with practice in partnership with Baylor Athletics to prepare graduates for careers in the business of sports.
The S3 program is unique in vision, values, mission and culture to transform the business of sports and entertainment. No other academic program in the world focuses solely on revenue generation in this industry. Consistent with the Christian mission and purpose of Baylor University, we prepare passionate servant leaders to positively influence lives in places people go to play or watch others play.
S3 Vision
To instill integrity in the business of sports and entertainment.
S3 Values
The acronym SIC 'EM represents Spirit, Integrity, Commitment, Empowerment, and Motivation.
S3 Mission
To faithfully live lives of integrity marked by a strong work ethic to influence and transform relationships in the sports and entertainment industry one person at a time.
S3 Culture
Members of S3 agree to:
- Stay fit
- We bring ourselves to work and school: spiritually, physically, morally, emotionally and financially.
- Make it better
- Make the good better, the better best, never let it rest.
- Take it personally
- Each S3 member takes the S3 vision, values and mission personally.
- Collaborate
- Leadership isn’t just getting things done right, but getting things done through other people.
- Replace yourself
- We extend our influence by finding and mentoring replacements.
- Remain open-handed
- We embrace change with an open mind, with open hands and open communication.
- Go the 2nd mile
- Go beyond the minimum. Exceed expectations.
Staying fit, beginning with our spiritual lives, drives overall fitness and behaviors consistent with SICEM values and the other six behaviors to accomplish the S3 Vision and Mission. Going the 2nd mile is the keystone to completing the first six behaviors that permeate the S3 Culture.
S3 Transformation
The overall goal of S3 and its partners is to transform the business of sports and entertainment to value competitive compensation, work/life balance and retention.
S3 partners see the old school model is broken and are fixing it. Read more here.
Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales
The Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales was established in 2020, in honor of Darryl Lehnus’ retirement from Baylor University after over 35 years of service.
This endowed scholarship fund provides assistance to deserving students attending Baylor University enrolled in the Hankamer School of Business and pursuing a degree program affiliated with the Center for Sports Strategy and Sales. Preference is given to those in the S3 Sales Track with demonstrated integrity and a passion to pursue a fulfilling career in the business of sports and entertainment.