| 2025 | Wakefield, L., Bennett, G., McClung, S. (2025). Are sport team brands unique? The effect of product category and marketing orientation on engagement intentions among cultural brands. Marketing Intelligence & Planning, 43 (8), 1576-1592. |
| 2024 | Wakefield, L. (2024). Conceptualizing ephemerality in online marketing communication for consumers and firms. European Journal of Marketing 58 (6), 1437-1462. |
| 2024 | Wakefield, RL., Wakefield, LT. (2024). How do job seekers respond to cybervetting? An exploration of threats, fear, and access control. ACM SIGMIS Database: The DATABASE for Advances in Information Systems 55 (1), 136-155. |
| 2023 | S Lotfi Fard, S., Ojagh, A., Wakefield, L. (2023). Investigating the Effect of Human Resource Information Systems on Individual Innovation Capacity, with the Mediating Role of Emotional Commitment and Professional Participation …. Research in Sport Management and Marketing 4 (2), 28-39. |
| 2022 | Jensen, JA, Wakefield, L., Walkup, B. (2022). Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance. Journal of Sports Management, 37 (2), 73-87. |
| 2021 | Wakefield, L., Wakefield, K., Keller, KL, Rivers, A. (2021). Are brands wasting money on sport sponsorships? A new look at brand personality, brand equity, and official sponsorship effects. Journal of Advertising Research, 61 (2), 192-211. |
| 2021 | Wakefield, L., Wakefield, K., Jensen, JA, Bennett, G. (2021). How name, image and likeness “fit” in sport partnerships. Journal of Applied Sport Management, 13 (2), 3. |
| 2020 | Wakefield, L., Wakefield, K., & Lane Keller, K. (2020). Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Journal of Advertising, 49(3), 320–343. |
| 2018 | Wakefield, L. T., & Wakefield, K. L. (2018). An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services. Journal of Service Research, 21(2), 235–248. |
| 2018 | Wakefield, L. T., & Wakefield, R. L. (2018). Anxiety and Ephemeral Social Media Use in Negative eWOM Creation. Journal of Interactive Marketing (Elsevier), 41, 44–59. |
| 2018 | Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159. DOI: 10.1016/j.smr.2017.06.003 |
| 2016 | Jensen, J.A., Wakefield, L.T., Cobbs, J.B., & Turner, B.A. (2016). Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence & Planning, 34 (2), 281-298. |
| 2016 | Wakefield, L., Bennett, G. (2016). How do fans feel? A case analysis of measuring and modeling attitudes using partial least squares structural equation modeling. Case Studies in Sport Management 5 (1), 85-88. |
| 2014 | Wakefield, L., Bennett, G. (2014). Effects of construal level theory on price sensitivity and perceived value of branded products. North American Society for Sport Management Conference. |
| 2012 | Sawyer, T.H., Wakefield, L., Petersen, J.C. (2012). Responsibilities for Spectator and Player Contact. Journal of Physical Education, Recreation & Dance 83 (7), 10-12. |
