Ashley Otto

Education

• PhD, Marketing, University of Cincinnati
• MS, Marketing, Texas A&M University
• BA, Marketing, Texas A&M University

Courses

• MKT 3325 – Consumer Behavior

Selected Publications

• Buechner, B. M., Clarkson, J. J., Otto, A. S., & Ainsworth, G. (2022). Political Ideology and Cultural Consumption: The Role of Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences. Journal of the Association of Consumer Research, 7, 266-275.
• Rahinel, R., Otto, A. S., Clarkson, J. J., & Grossman, D. M. (2022). Exposure to Brands Makes Preferential Decisions Easier. Journal of Consumer Research, 48, 541-561.
• Otto, A. S., Clarkson, J. J., & Martin, N. S. (2022). Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making. Journal of Consumer Psychology, 32, 350-356.
• Buechner, B. M., Clarkson, J. J., Otto, A. S., Hirt, E. R., & Ho, M. C. (2020). Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance. Social Psychological and Personality Science, 12, 237 -247.
• Otto, A. S., Szymanski, D. M., & Varadarajan, R. (2020). Customer Satisfaction and Firm Performance: Insights from Over a Quarter Century of Empirical Research.  Journal of the Academy of Marketing Science, 48, 543-564.
• Otto, A. S., Clarkson, J. J., & Kardes, F. R. (2016) Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making.  Journal of Personality and Social Psychology, 111, 1 -16.
• Clarkson, J. J., Otto, A. S., Hirt, E. R., & Egan, P. M. (2016). The Malleable Efficacy of Willpower Theories. Personality and Social Psychology Bulletin, 42, 1490-1504.
• Clarkson, J. J., Chambers, J. R., Hirt, E. R., Otto, A. S., Kardes, F. R., & Leone, L. (2015). The Self-Control Consequences of Political Ideology. Proceedings of the National Academy of Sciences, 112, 8250-8253.