Mark Dunn

Professional Summary

Mark G. Dunn is a professor of Marketing in the Hankamer School of Business. He earned his PhD from the University of Mississippi with emphases in consumer behavior and marketing strategy. He joined the Baylor faculty in 1986 after spending five years at the University of Notre Dame. Dunn has taught graduate and undergraduate courses in consumer behavior and marketing strategy and served on the MBA Core Faculty for over twenty years. He served as associate dean for Undergraduate Programs from 2008 to 2023. He has traveled extensively and has lectured in England, France and China.

Dunn’s research interests include market-orientation and marketing performance, corporate values and marketing effectiveness, internal marketing, interfunctional relationships and health care marketing. He is the author of numerous articles and his research has appeared in such journals as the Journal of Retailing, Journal of Business Research, Journal of International Business Studies, Journal of Advertising Research, Journal of Personal Selling and Sales Management, Journal of Strategic Marketing and the Journal of Public Policy in Marketing, among others. Dunn has received teaching and research awards and was honored in 1987 with the Young Researcher Award presented by the Hankamer School of Business.

Education

• 1982 – PhD, University of Mississippi, Oxford, Mississippi
• 1978 – MBA, Appalachian State University, Boone, North Carolina
• 1976 – BSBA, Appalachian State University, Boone, North Carolina

Courses

• MKT 4330 – Marketing Analysis
• MKT 5171 – Seminar in International Marketing
• MKT 4330 – Marketing Analysis
• MKT 5410 – Strategic Marketing Planning

Research Interests

• Customer Satisfaction
• Market Orientation
• Marketing Performance
• Interfunctional Relationships
• Internal Marketing

Selected Publications

• Carini, Gary, and Dunn, Mark G. (2013). Leading Change When Disruption is the Norm: Interaction. Harvard Business Review 91(1), 16-17.
• Dunn, Mark G., Norburn, David, and Birley, Sue (1994).  The Impact of Organizational Values, Goals, and Climate on Marketing Effectiveness. Journal of Business Research 30(2), 131-141.
• Norburn, David, Birley, Sue, Dunn, Mark G., and Payne, Adrien (1990). A Four Nation Study of the Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation. Journal of International Business Studies, (21)3, 431-468.
• Dunn, Mark G, Lumpkin, James R. (1990), Perceived Risk as a Factor in Store Choice:  Examination of Inherent vs. Handled Risk. Journal of Applied Business Research, 6(2), 104-118.
• Dunn, Mark G., Murphy, Patrick E., Skelly, Gerald U. (1986). The Influence of Perceived Risk on Brand Preference for Supermarket Products. Journal of Retailing, 62(2), 204-216.