Eric Hayes
- Associate Director of Graduate Enrollment
Professional Summary
Eric Hayes is the associate director of graduate enrollment at Baylor University’s Hankamer School of Business, where he supports recruitment, enrollment strategy, CRM execution, funnel performance and reporting across the Full-Time, Online and Executive MBA programs. He brings more than 20 years of leadership experience spanning graduate enrollment, enterprise technology, analytics, military cyber and communications operations, and strategic planning.
A Baylor MBA and retired U.S. Air Force officer, Eric most recently served as commander of the 254th Combat Communications Group. In that role, he led expeditionary communications operations, engineering, integration and information-support capabilities in support of joint-force operations. His career includes leading large, geographically dispersed teams, briefing senior military and government leaders, and advancing complex technology and operational initiatives.
Eric is a veteran of Operations Desert Shield, Desert Storm, Iraqi Freedom and Freedom’s Sentinel. His background also includes private-sector sales and engineering leadership & intelligence support with the Texas Joint Counterdrug Task Force and the Drug Enforcement Administration’s Dallas Field Division. He applies this blend of operational rigor, technology expertise, and data-informed leadership to help prospective students navigate their graduate business education options and to support the continued growth of Baylor’s MBA portfolio.
Education
- 2026 – MBA, Baylor University, Waco, Texas
