Tyrha M. Lindsey-Warren, PhD, MBA

Professional Summary

Lindsey-Warren speaks nationally on the topics of multicultural marketing and communications, fundraising for arts organizations, effective communications, and leadership. She is also the president of the Marketing Ethnic Faculty Association (MEFA) as well as a member of the Academic Advisory Board for SEEHER, a national program of the Association of National Advertisers. Lindsey-Warren’s research has appeared in the Journal of Advertising Research, the Journal of Cultural and Marketing Strategy, Advertising Society Quarterly, and the Journal of the Association of Consumer Research, the Journal of Academic Marketing Education and in the book, “Entertainment Values,” published by Palgrave UK.

Education

• Ph.D. in Marketing, Rutgers University, New Brunswick, New Jersey
• Master of Business Administration, with a concentration in Marketing, Peter F. Drucker School of Management at Claremont Graduate University, Claremont, California
• Bachelor of Science in Radio/TV/Film, and certificate in Musical Theater, Northwestern University, Evanston, Illinois

Courses

• MKT 3320 - Advertising Procedures
• MKT 4301 - Promotion Campaigns
• MKT 4350 - Digital Marketing
• MKT 4398 – Directed Studies in Marketing
• THEA 3390 - Marketing for the Performing Arts

Research Interests

• Empowered Storytelling
• Media and Advertising
• Super Bowl Commercials and Advertising
• The Power of Female Consumer
• Multicultural Consumer Behavior
• “Health Edu-tainment”
• Small Business and Entrepreneurs
• The Business of Hollywood

Selected Publications

Multidisciplinary Business Review

“’More Davids Than Goliaths?’ -A Case for the Power of Small Firms To Be Stronger Innovators Compared to Larger Firms During a Global Pandemic”- By Dr. Tyrha M. Lindsey-Warren

December 2020

Advertising Society Quarterly Journal

“The State of the Advertising Industry: Equity & Inclusion Matters – Part II,” by Dr. Tyrha M. Lindsey-Warren (lead author of industry roundtable)

October 2020 / Volume 21, Issue 3, Fall 2020

Advertising Society Quarterly Journal

“The State of the Advertising Industry: Equity & Inclusion Matters – Part I,” by Dr. Tyrha M. Lindsey-Warren (lead author of industry roundtable)

July 2020 / Volume 21, Issue 2, Summer 2020

Advertising Week’s 2019 Trends Report

“3 Things for Marketers: Making Your Marketing More Representative,” by Dr. Tyrha M. Lindsey-Warren.

January 2020

Journal of Cultural Marketing Strategy

“Making Millennials Healthy: Using Health Edu-tainment to Impact Health Intentions and Behaviors” by Dr. Tyrha M. Lindsey-Warren and Dr. Charlene A. Dadzie

August 2019

Journal of Advertising Research

“An Examination of Television Consumption of the U.S. Ethnic Audience: Implications of Multicultural Media Planning” by Dr. J.P. James and Dr. Tyrha M. Lindsey-Warren

June 2018 (electronic version) / March 2019 (printed version)

Journal of Cultural Marketing Strategy

“Empowered Storytelling? An Examination of Narrative Transportation and Empowerment in Storytelling and Its Impact on Millennial Consumers in a Global Pandemic,” Drs. Tyrha M. Lindsey-Warren, Christine Ringler, Geraldine Rosa Henderson, and Jerome D. Williams

March 2021

Book: Entertainment Values

Edited by Stephen Harrington and published by Palgrave Macmillan. 

Book chapter: “Entertainment for the Mind, Body, and Spirit” by Dr. Tyrha M. Lindsey-Warren

August 2017