Ann M. Mirabito

Professional Summary

Ann Mirabito, PhD, is an associate professor of Marketing at Baylor University’s Hankamer School of Business. She is a member of the Graduate faculty and teaches MBA and EMBA Marketing Strategy, Healthcare Marketing Strategy and Marketing Analytics courses. She is the recipient of several teaching awards including the Baylor University Hankamer School of Business Teaching Excellence Award.

Mirabito is an internationally recognized scholar on the use of marketing science to improve consumer well-being. Her research is published in leading marketing and medical journals, including the Journal of Service Research, Journal of Public Policy & Marketing, Journal of Business Research, Harvard Business Review, MIT Sloan Management Review, Annals of Internal Medicine and Mayo Clinic Proceedings. Her research focuses on well-being in the marketplace, at work and in healthcare, with a specific focus on threats to well-being from stigma, mental illness, risk and uncertainty. Her research has implications for consumer behavior, marketing strategy and public policy. She is frequently interviewed by national media and consults with leading organizations and government agencies.

Before joining the Baylor faculty, Mirabito’s executive career spanned consumer-facing (Time Life Books division of Time Warner, Frito-Lay), B2B (Chase Econometrics, Rapidforms, Inspire Insurance Solutions), government (Federal Reserve Board) and nonprofit (Chamber of Commerce) organizations.

Mirabito serves on the editorial board for the Journal of Public Policy & Marketing as well as the Transformative Consumer Research Advisory Board.  She also serves on the board of community organizations, including the National Education Alliance for Borderline Personality Disorder. Past work includes being named by New York State Governor Mario Cuomo to head the Neighborhood Based Initiative program in Fulton, New York. Later, she was named by New York Governor George Pataki to the Governor’s Advisory Council for Women.

Awards and Honors

• Best Paper Award, Marketing and Public Policy Conference (2024)  
• Best Paper Award, Association for Marketing and Healthcare Research (2019)
• Teaching Excellence Award, Hankamer School of Business (2015)
• Grant Recipient, University Research Committee (2014)
• Professor of the Month, Alpha Tau Omega Fraternity (2014)
• Circle of Achievement Award, Mortar Board Honor Society (2009)
• Rachel Hunter Moore Outstanding Faculty at Baylor University Award, Chi Omega (2008)

Education 

• PhD, Marketing, Texas A&M University, College Station, Texas
• MBA, Strategy, Stanford University, Palo Alto, California
• AB, Economics, Duke University, Durham, North Carolina

Courses

• MKT 5310 – Marketing Strategy
• MKT 5320 – Marketing Strategy for Healthcare
• MKT 5460 – Marketing Analytics
• MKT 5398 – Consumer Behavior
• MKT 4330 – Marketing Analysis

Research Interests

• Consumer Well-being
• Healthcare Services
• Social Stigma
• Mental Health and Mental Illness
• Workplace Wellness

Selected Publications

• Jane E. Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Ferrell, and Ann M. Mirabito (2019). The Marketplace, Mental Wellbeing, and Me: Exploring Self-Efficacy, Self-Esteem, and Self-Compassion in Consumer Coping. Journal of Business Research, 100 (July), 410-420.
• Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane E. Machin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kathy Hamilton, Kevin D. Thomas, Marie A. Yeh, Cassandra David, Johanna F. Gollnhofer, Aditi Grover, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti (2016) “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” Journal of Public Policy & Marketing, 35(2), 170-84, lead article.
• Ann M. Mirabito and Leonard L. Berry (2015), "You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change." Journal of Service Research, 18, pp 336-350.
• Leonard L. Berry, Ann M. Mirabito, and William B. Baun (2010). “What's the Hard Return on Employee Wellness Programs?” Harvard Business Review, 88(12), pp. 105-112.
• Ann M. Mirabito and Leonard L. Berry (2010). “Lessons that Patient-Centered Medical Homes Can Learn from the Mistakes of HMOs,” Annals of Internal Medicine, 152(3), pp. 182-185.