Ann M. Mirabito
Associate Professor, Marketing
Ann Mirabito, PhD, is associate professor of Marketing at Baylor University’s Hankamer School of Business. She is a member of the Graduate faculty and teaches courses at the MBA/EMBA levels including marketing strategy, healthcare marketing strategy, marketing analytics, and consumer behavior. She is the recipient of the Baylor University Hankamer School of Business Teaching Excellence Award, the Rachel Hunter Moore Outstanding Faculty Award and the Mortar Board Circle of Achievement.
A nationally recognized scholar on the use of marketing science to improve consumer well-being, Dr. Mirabito’s research is published in leading marketing and medical journals including Journal of Service Research, Journal of Business Research, Journal of Public Policy & Marketing, Harvard Business Review, MIT Sloan Management Review, Annals of Internal Medicine, and Mayo Clinic Proceedings. She is frequently interviewed by national media and consults with leading organizations and with government agencies. She co-chaired the 2022 Marketing and Public Policy conference and doctoral research symposium.
Before joining the Baylor faculty, Mirabito had an extensive career in brand management, customer relationship marketing, and public policy, including consumer-facing (Time Life Books, Frito-Lay), B2B (Chase Econometrics, Rapidforms, Inspire Insurance Solutions), government (Federal Reserve Board) and nonprofit (Chamber of Commerce) organizations. She is an active volunteer in community organizations and with government. She was named by New York State Governor Mario Cuomo to head the Neighborhood Based Initiative program in Fulton, NY, and later by Governor George Pataki to the Governor’s Advisory Council for Women.
- PhD, Marketing, Texas A&M University, College Station, TX
- MBA, Strategy, Stanford University, Palo Alto, CA
- AB, Economics, Duke University, Durham, NC
- MKT 5310 – Marketing Strategy
- MKT 5320 – Marketing Strategy for Healthcare
- MKT 5460 – Marketing Analytics
- MKT 5398 – Consumer Behavior
- MKT 4330 – Marketing Analysis
- Consumer Well-being
- Healthcare Services
- Social Stigma
- Mental Health and Mental Illness
- Workplace Wellness
- Jane E. Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Ferrell, and Ann M. Mirabito (2019). The Marketplace, Mental Wellbeing, and Me: Exploring Self-Efficacy, Self-Esteem, and Self-Compassion in Consumer Coping. Journal of Business Research, 100 (July), 410-420.
- Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane E. Machin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kathy Hamilton, Kevin D. Thomas, Marie A. Yeh, Cassandra David, Johanna F. Gollnhofer, Aditi Grover, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti (2016) “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” Journal of Public Policy & Marketing, 35(2), 170-84, lead article.
- Ann M. Mirabito and Leonard L. Berry (2015), "You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change." Journal of Service Research, 18, pp 336-350.
- Leonard L. Berry, Ann M. Mirabito, and William B. Baun (2010). “What's the Hard Return on Employee Wellness Programs?” Harvard Business Review, 88(12), pp. 105-112.
- Ann M. Mirabito and Leonard L. Berry (2010). “Lessons that Patient-Centered Medical Homes Can Learn from the Mistakes of HMOs,” Annals of Internal Medicine, 152(3), pp. 182-185.