Meredith E. David

Professional Summary

Meredith E. David, PhD, is an associate professor of Marketing at Baylor University. She holds a PhD in Business Administration from the University of South Carolina and an MBA from Wake Forest University. David’s research focuses on marketing strategies and consumer behavior and appears in journals including the Journal of Business Research, Journal of Advertising, European Journal of Marketing, Business Horizons and Psychology & Marketing, among others. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Business Insider, Consumer Reports, CNN, Fox News, Health Magazine, the Huffington Post, NBC News, TIME Magazine, USA Today, Wall Street Journal, Washington Post and Women’s Health, among others.

David is coauthor of Pearson’s leading Strategic Management textbook which has been used globally for 32 years. David joined as a coauthor starting with the 17^th edition (published in 2020). Currently in its 18^th edition, the David textbook is authored by Fred David, Forest David and Meredith David, a father-son-daughter team. More than 500 colleges and universities have used this textbook, and countless businesses use the text as a guide for doing strategic planning.

Education

• 2013 – PhD, Marketing, University of South Carolina, Columbia, South Carolina
• 2008 – MBA, Wake Forest University, Winston-Salem, North Carolina
• 2006 – BSBA, Marketing, University of South Carolina, Columbia, South Carolina

Courses

• MKT 3305 – Principles of Marketing

Research Interests

• Consumer Attitudes and Decision-making
• Smartphones, Social Media and Consumer Well-being
• Interpersonal Attachment Style
• Strategic Planning and Strategic Management

Selected Publications

• Roberts, J. A. & David, M. E. (2022). Partner Phubbing and Relationship Satisfaction Through the Lens of Social Allergy Theory. Personality and Individual Differences, 195(September), 1-19.
• David, M. E., & Roberts, J. A. (2021). Investigating the Impact of Partner Phubbing on Romantic Jealousy and Relationship Satisfaction: The Moderating Role of Attachment Anxiety. Journal of Social and Personal Relationships, 38(12), 3590-3609.
• David, F. R., David, F. R., & David, M. E. (2020). Strategic Management Concepts and Cases: A Competitive Advantage Approach, (17th ed.). Pearson.
• David, M. E., Carter, K. & Alvarez, C. (2020). An Assessment of Attachment Style Measures in Marketing. European Journal of Marketing, 54(12), 3015-3049.
• David, M. E. (2018). I Love the Product but Will You? The Role of Interpersonal Attachment Styles in Social Projection. Psychology & Marketing, 35(3), 197-209.
• David, M. E. & Bearden, W. O. (2017). The Role of Interpersonal Attachment Styles in Shaping Consumer Preferences for Products Shown in Relational Advertisements. Personality and Individual Differences, 109(15), 44-50.
• David, M. E., & Roberts, J. A. (2017). Phubbed and Alone: Phone Snubbing, Social Exclusion, and Attachment to Social Media. Journal of the Association for Consumer Research, 2(2), 155-163.
• David, M. E., David, F. R. & David, F. R. (2017). The Quantitative Strategic Planning Matrix: A New Marketing Tool. Journal of Strategic Marketing, 25(4), 342-352.
• David, M. E. (2016). The Role of Attachment Style in Shaping Consumer Preferences for Products Shown in Advertisements that Depict Consensus Claims. Journal of Advertising, 45(2), 227-243.
• David, M. E. & Haws, K. L. (2016). Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals. Psychology and Marketing, 33(8), 588-594.