Stephanie M. Mangus

Professional Summary:  

Stephanie M. Mangus, PhD, is an associate professor of Marketing at Baylor University. Mangus holds a PhD from Louisiana State University, an MBA from the University of Cincinnati, and a BA from Ohio Northern University. Her research focuses on buyer-seller dyads in sales and the sales and service interface, including service recovery and the emotions driving salesperson and customer behaviors. Her research has been published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Personal Selling & Sales Management, Industrial Marketing Management and Psychology & Marketing. Dr. Mangus is co-editor of Industrial Marketing Management, and serves on the Editorial Review Boards for the Journal of the Academy of Marketing Science, Journal of Business Research and Journal of Personal Selling & Sales Management.

Dr. Mangus teaches in the Professional Selling major as part of the Center for Professional Selling, facilitating growth in the program’s students across the curriculum. She has earned teaching awards for her efforts, including the 2019 AMA Sales Interest Group’s Excellence in Teaching Award and the 2023 Hankamer School of Business Early Career Teaching Award.

Dr. Mangus serves the discipline through engagement in the academy, the university, the college, the department, and the Center for Professional Selling. She regularly contributes to scholarly programming, facilitating and moderating research sessions, and presenting at conferences such as the American Marketing Association Educators Conference, the Sales Educators Academy and the Global Sales Science Institute.

Education:

• PhD, Marketing, Louisiana State University, Baton Rouge, Louisiana
• MBA, Marketing, University of Cincinnati, Cincinnati, Ohio
• BA, Communication Arts, Ohio Northern University, Ada, Ohio

Courses:

• MKT 3310 – Professional Selling and Communications I
• MKT 4310 – Professional Selling II

Research Interests:

• Buyer-seller relationships
• Sales management
• Salesperson performance

Selected Publications:

• Mangus, Stephanie M., Veronica Thomas, & Dora E. Bock (2026), “In the Eye of the Beholder: A Systematic Review of the Literature on Customers’ Perceptions of Salesperson Appearance,” Industrial Marketing Management.
• Folse, Judith Anne Garretson, Dora E. Bock, Stephanie M. Mangus, & Kris Lindsey Hall (2025), “Online Chat Encounters: Satisfying Customers Through Dialogical Interaction,” Journal of Business Research, 190, 115197.
• Thomas, Veronica, Dora E. Bock, Stephanie M. Mangus, & Setar Mohammadi (2024) “Wearing Your Success on Your Sleeve: How Salesperson Luxury Consumption Affects Consumers’ Perceptions,” Journal of Retailing, 100 (4), 532-548.
• Mangus, Stephanie M., Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones & Hari Sridhar (2024), "Dropping the Ball: Using Digital and Non-Digital Communication Formats to Recover from Salesperson Transgressions,” International Journal of Research in Marketing, 41 (2), 194-219.
• Good, Valerie, Amy Greiner Fehl, & Stephanie M. Mangus (2024), “Exploring the Impact of Salesperson Loneliness” Journal of Business Research, 184 https://doi.org/10.1016/j.jbusres.2024.114887 
  • Earned 2023 Sales Education Foundation Research Grant, $5,000